100% GROUP

Raising awareness of an industry leader

Overview

100% Group is an award-winning international retail display and graphics installation specialist working for leading global brands in more than 60 countries across the world.

Where we shone

100% brought Skout on board to help promote it as an industry leader, to create content to support existing client comms and to assist with new client lead generation. As part of an integrated campaign across web, email (direct), press and social channels, we:

Created 100% branded reports and guides around a range of topics and service areas, including one on sustainability based on market research we conducted

Drafted email and social media content to drive traffic towards each report and encourage downloads. Some reports were also printed and given to delegates at the key industry event, RetailEXPO.

Produced a number of blogs and by-lined articles around each of these guides to build brand awareness, and position 100% as thought leaders in these crucial areas.

With engaging and versatile content ideas, we were able to reach a broad audience and drive maximum engagement, resulting in downloads, leads, increased website referrals and followers and engagements on social media. We also generated nine pieces of coverage in key retail and supply-chain publications, eight of which contained backlinks to the website.

In a nutshell

Mission:

To support existing comms and assist with new lead generation

Sector:

Services:

Brilliant because:

On average, the guides that we created on behalf of 100% have each generated 33 new prospects and resulted in several meetings with potential clients. In addition to this, the regular activity arising out of our integrated campaign has helped the company generate more enquiries, project wins and future work in the pipeline.