Social media

Bear Grylls Survival Academy (BGSA) wanted to reposition its corporate team building offering in a way that resonated with HR leaders and decision-makers. The challenge? Translating the adrenaline-fuelled world of survival training into a compelling narrative that speaks to leadership development, resilience, and ROI. We were tasked with creating a PR strategy that would build awareness, drive engagement, and make the ‘bear necessities’ of team building impossible to ignore.

The professional division of leading white goods manufacturer, Miele, was looking to promote the brand’s premium position within the UK marketplace by increasing awareness through social media channels. A creative and well-planned approach, which could positively impact audiences at each stage of the customer journey, was required. 

We took an integrated approach aligning social media with Miele’s broader content programmes and PR campaigns and, using a mix of media, created social media assets relevant to the company’s core sectors. A monthly calendar helped ensure consistent, on message and relevant posts, and regular analysis allowed us to monitor engagement and work closely with the Miele team to find new ways of increasing audience interaction.

100% Group is an award-winning international retail display and graphics installation specialist working for leading global brands in more than 60 countries across the world. 

The commercial division of renowned German white goods manufacturer, Miele, was keen to boost awareness and sales of its products within the key commercial sectors of care, hotels, and veterinary practices.