Thinspace

Defining the desktop IT agenda

Overview

Thinspace was a thin client IT vendor, working to help organisations migrate from PCs to more cost effective, greener, and highly secure cloud-based computing. Needing to make an impact, Thinspace decided to focus on selling to firms still unaware of the benefits of thin client computing.

New to PR, they approached Skout for help and gave us two core objectives: get the company and its products noticed by the IT media and analyst community and help convince IT people of the long-term cost benefits of replacing PCs with thin client technology.

Where we shone

A Thinspace collaboration with Lancaster University comparing cost of PCs and thin clients became our core campaign hook. We launched Thinspace to the IT media and analyst community via a series of briefing days led by Thinspace’s CEO.

In a nutshell

Mission:

Make Thinspace famous as a tech challenger brand

Sector:

Services:

Brilliant because:

Our campaigning resulted in several tech editors deciding to explore the story more fully. This led to in-depth articles analysing the Thinspace technology and looking at how it stacked up against its ‘Goliath’ competitors.

Operating in a technology market as a David against Goliaths required a highly targeted approach that played to our strengths. This is exactly what Skout delivered.