Conveyor Networks

Using thought leadership to spark debate

Overview

Skout was enlisted by warehouse automation provider Conveyor Networks to raise brand awareness and support lead generation. We developed research based B2B marketing campaign to uncover the key themes and challenges amongst its core market of mid-tier retailers. Using the findings, our integrated campaign positioned Conveyor Networks as a thought leader and used content across multiple channels to resonate with its key audience.

Where we shone

From innovative roundtable discussions we identified key trends and storylines to create fresh content for press, web, social and direct channels, including a detailed report, press stories, thought leadership content and a blog programme.

In a nutshell

Mission:

Combine brand building and lead gen in one integrated B2B campaign.

Sector:

Services:

Brilliant because:

The campaign placed Conveyor Networks at the heart of the discussion. Participants were engaged from every stage of the supply chain, strengthening relationships between Conveyor Networks and key customers.

Skout’s integrated campaigns helped to position us as a thought leader and raise awareness through brand association, while getting us in front of a highly relevant audience.