Influencer and analyst relations

Overview

Industry analysts and influencers are held in high regard by buyers in many B2B sectors and good working relationships with them forged through targeted analyst and influencer programmes can help you create strong business opportunities.

Challenge

Perhaps you’re struggling to be seen as an important player in your market by the third parties your prospects trust, and missing out on business as a result? Or maybe you are seeing your competitors having a greater sphere of influence among key industry commentators? Either way, a dedicated focus on influencers and analysts can address this.

Approach

Our approach involves:

Research and strategy: helping you decide which individuals should be targeted, why and how.

Programme management to ensure a strong, ongoing relationship with each analyst and influencer.

Paid and organic relationships with analyst organisations and influencers.

Consultancy around presentation content and briefing training.

Introduction appointments and briefing day planning and management.

Industry report submission preparation and management.

Customer reference visits and calls.

Relationship nurturing.

Measurement and reporting.

Outcome

By working with influencers and analysts, we will ensure that your business generates more influence in the market and build your potential for recommendation. This will help you secure additional business opportunities as well as improving your market position.