Episode 4 – Roanna’s take on executive profiling in B2B

Executive profiling is about more than just visibility – it’s about credibility, connection, and long-term brand value. In this episode of Shaking the B2B Tree, we explore how B2B leaders can build a meaningful presence online, particularly on LinkedIn, and why personality-led content is more powerful than polished corporate messaging.

Roanna Lynch, a leadership communications expert and founder of Scribe Writing, shares her experience working with senior leaders to craft authentic, engaging profiles that reflect who they are and what they stand for. From tone of voice to time management, we cover the practicalities of building a sustainable profiling programme—and why it’s not just for the loudest voices in the room.

Whether you’re supporting execs or are one yourself, this episode offers a clear roadmap for making executive profiling work for your business.