Whitepapers, reports and guides

Whitepapers, reports and guides have been a core element of B2B content marketing for many years and remain extremely relevant even in today’s increasingly ‘short form’ world. These persuasive, in-depth content assets on a specific topic, informing readers through specialist knowledge or advice, are often pivotal to integrated campaigns, and can be utilised at many key points in any B2B business’ sales and marketing cycle. We call them your destination content – if someone’s reading one of these it tells you lots about what they are looking for!