Podcasts

In recent years, podcasts have grown enormously in popularity – they are no longer just the domain of a certain type of ‘hip’ brand: every B2B business can benefit from them. Developing your own unique podcast with the right content can pay real dividends in increasing marketing value for your business. So can tapping into the many third party podcasts your business may be able to get featured on.

You are likely to have specific audiences you want to influence, and podcasts can be an ideal tool for engaging these, not least because you can even invite audience members to participate where appropriate! However, podcast creation or third party podcast targeting requires careful thinking and strategy – it’s all too easy to jump headfirst without forward planning: certainly if you’re planning to create your own business podcast you need to be in it for the long game.