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Social media continues to evolve at pace. Platforms rise, audiences shift and new formats emerge almost overnight, leaving B2B marketers with an increasingly complex channel landscape to navigate. For HR brands in particular, choosing the right platforms is critical. The HR community is highly active online, using social media to discuss workplace trends, leadership, employee […]

At Skout, we have a thirst for knowledge and are always looking for opportunities to develop our understanding of the sectors our clients work in. This not only helps us build brilliant B2B stories, but it also means we can support the businesses we work with in a meaningful way, enabling us to be collaborative, […]

Picture this – you work in B2B media relations and you’ve got a hot story to pitch. What should your ‘go to’ method be? Maybe email – but journalists receive so many. Maybe phone – but will they pick up? Or maybe social media is the way to go? The reality is there is no […]

Things are getting spooky at Skout We asked the team to share their spine-chilling nightmare job moments. Read if you dare...

Since its emergence at the end of the 20th century, the software-as-a-service (SaaS) industry has grown exponentially, becoming one of the three primary tiers of cloud computing. The HR SaaS market in particular has seen significant growth as organisations invest in technology to support recruitment, learning, employee experience, workforce planning and people analytics. In such […]

The most effective B2B marketing campaign is one that considers a holistic approach. In this article, we show you five B2B essential PR and marketing services every business should consider to bolster customer engagement and improve marketing and business performance.

On Sunday 31st July, England’s Lionesses ended 56 years of hurt by overcoming the goliath task of beating Germany 2-1 in the European Championship final to finally bring football home. It was fantastic to watch the team storm the post-match press conference to celebrate their well-deserved victory.  This got me thinking, how does one of […]

Whether you’re in B2B or B2C, promoting your brand and engaging with your audience through social media is marketing 101. It’s fast, free, and effective! Not only can you post updates about your company and employees to showcase the successes and personality of your brand but it’s an excellent way of sharing valuable content with […]

When you’ve worked in PR for over 25 years, it’s easy to forget that the ‘turbulence’ we experience daily isn’t the norm for many. This is because every agency day is different, you never fully know what to expect, and deadlines can be ludicrously short.  Growing agencies like us deal with a lot of uncertainty. […]