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By Claire James, Client Services Director/Senior AD at Skout There were days when I would attend award ceremonies almost certain that the company I worked for would walk away with a plethora of awards. Back in the 90s (yes I am showing my age) three big agencies ruled the roost in the Manchester PR scene […]

April is Stress Awareness Month – an important initiative to raise awareness for the causes and cures for our modern stress epidemic. It’s an important campaign and here at Skout, we are sharing our tips and tricks for managing stress throughout the month. As part of our commitment to ensure we look after each other, […]

This month, we’re celebrating 12 years of Skout (yes, we’re nearly a teenager). To mark the occasion, we thought we’d sit down with the man himself, our founder, Rob Skinner.   The story of Skout started all the way back in 2010…David Cameron became UK prime minister, Prince William and Kate Middleton announced their engagement, […]

Why was PR your chosen career? I have always had a passion for the written word and delivering quality content. With over a decade of journalistic experience (specialising in rock music journalism!), I’ve always admired the tireless and passionate work done from PRs and I thought it could be the perfect career for me, one […]

In a nutshell, B2B influencer marketing is working with people and third parties who have the power to sway the decisions your key audiences make about your brand.

B2B content marketing is the creation of content that attracts, engages, and resonates with your key audiences. A vital part of any effective B2B marketing strategy, useful and insightful content is a great way to help your business stand out from competitors and encourage your audience to engage and interact with you.

If you’re marketing a product or service to HR professionals, standing out has never been more difficult. HR leaders are inundated with content, vendor messages, research reports and sales outreach every day. Whether you’re promoting HR technology, recruitment services, employee wellbeing solutions, learning platforms or workforce management tools, earning attention requires more than a great […]

Creating a successful social media strategy is not easy. It’s a process of listening, drafting, posting, listening again and re-drafting. What we have found at Skout is that a successful social media strategy has to be focused on a combination of different things – the audience that you are trying to engage with, the platform […]

Social media has become an essential tool for B2B businesses looking to build brand awareness, nurture relationships, generate leads and establish thought leadership. While LinkedIn remains the obvious cornerstone of most B2B social strategies, businesses are increasingly finding value across a range of channels, from YouTube and Instagram through to employee advocacy platforms and short-form […]