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We’re starting to feel festive here at Skout HQ! The decorations are up, we’ve got Mince Pies and our lunch breaks are currently taken up on the hunt for Macclesfield’s finest Christmas sandwich. It’s also been a year of learning. Every client, campaign and sector has given us the opportunity to deepen our understanding of […]

When I first started in PR, media relations sat at the heart of almost every campaign. Today, we're navigating AI-generated search results, content that adapts to evolving social media algorithms, podcasts, short-form video and an ever-expanding range of communications channels. The tools may have changed, but one thing hasn't: PR is still an industry that [...]

The national media has long been seen as the holy grail of many a PR programme but often a thorn in the side for B2B PR agencies like us! While logic says that B2B audiences are best reached through highly targeted trade or professional publications, emotion screams “but I want to be in the papers!” […]

Alex gives his take on how B2B brands can take a leaf out of the consumer marketing book and become more human.   When you think about businesses with a successful humanised brand, chances are you’ll think of those in the consumer sphere. Putting a face to the brand, whether that’s through celebrity endorsements or […]

The summer of 2018 has seen us bask in the hottest heatwave since 1910, and given us a good excuse to eat endless amounts of ice cream and complain about it being too hot in the office. But, while we’ve been enjoying the sunshine over the last few months, we’ve also spent some time defining […]

When the Skout team recently got together on a boiling hot summers’ day in Manchester, one of our goals was to discuss and define our core values as a business. It’s not that we didn’t have any values prior to this, but we decided they were due a little refinement and updating! Despite the heat, […]

Alex gives his take on the media’s response to Theresa May’s dancing.   If there’s anything we can assume about Theresa May’s future based on the past couple of weeks, it’s that she’ll never be a Strictly Come Dancing champion. Those awkward jives that she showed when dancing with children in her trips to South […]

As far as our Skout values go, nothing shapes our natural storytelling approach more than our ‘resourceful and inquisitive’ ethos. Exploring every layer to our clients and leaving no stone in the business unturned is a priority to us, and it’s how we create a flow of ideas for PR and marketing materials. But any […]

Skimpy or baggy? What’s the perfect brief? Having worked in B2B PR since 1995, I think I can safely say I have probably seen every possible variant of brief – and before you ask I’m talking about the ones you receive as an invitation to pitch, not the ones you wear! These have ranged from […]