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As someone just five years into my career in communications, I try to soak up knowledge and experience from wherever I can. Working for an agency like Skout allows me to collect these glistening gems of knowledge and general life experience throughout my day to day activity. I’m thankful that I get to work alongside […]

For many organisations operating during these turbulent times, the focus of the management team goes straight to the bottom line. What costs can be cut? How deeply can we go? And how will that bolster the cash flow as we ride out the Covid-19 storm or any storm come to that? But history tells us […]

“A little nonsense now and then, is relished by the wisest men.”Do you know who spoke this famous (and pretty accurate) quote? It’s by none other than Willy Wonka, taken from Roald Dahl’s Charlie and the Great Glass Elevator. With World Book Day just around the corner, many children are soon to ditch their school […]

Is it time to detox your marketing strategy? January is typically a time to say goodbye to old habits and introduce some new ones. It might be a time to declutter the wardrobes, put a stop to the chocolate addiction, or take up more exercise. And, why not extend those resolutions to your business marketing […]

When I first started out in the world of PR some 25 years ago, I worked for a consumer PR agency. It was common place to be pitching stories to all forms of media including TV and radio outlets. As I moved away from consumer-focused campaigns into agencies specialising in more B2B clients, the client […]

There is a clear disparity between B2B vs B2C christmas campaigns, so what can B2B organisations learn? At Skout, as you may have seen on our social feeds, we’ve already got our Christmas campaign in full swing! And no doubt, many other B2B companies will have also set the cogs in motion to capitalise on […]

1. Why was PR your chosen career?I’ve always been a good talker, right from the day I learnt to speak (just ask my mum). Communications has always seemed a natural path for me to follow and after doing a degree in Communication Studies, I decided that PR allowed me the greatest opportunity to indulge my […]

It’s been an eventful few weeks for the BBC. You must have heard about it. Breakfast presenter Naga Munchetty was ruled to have gone against the BBC’s guidelines when she criticised President Trump’s comments about four politicians of colour. Amid the controversy and debates that it has caused also lies a lesson for the media. […]

I recently saw some interesting research from Propel PR who reckon that PR pros send, on average, 111 pitches to journalists each month. Out of those; 50% are opened, 7% get a response and 1.5% result in coverage. That’s pretty low odds. So why do we, collectively as an industry, still continue to email pitches […]