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Since its emergence at the end of the 20th century, the software-as-a-service (SaaS) industry has grown exponentially, becoming one of the three primary tiers of cloud computing. The HR SaaS market in particular has seen significant growth as organisations invest in technology to support recruitment, learning, employee experience, workforce planning and people analytics. In such […]

On Sunday 31st July, England’s Lionesses ended 56 years of hurt by overcoming the goliath task of beating Germany 2-1 in the European Championship final to finally bring football home. It was fantastic to watch the team storm the post-match press conference to celebrate their well-deserved victory.  This got me thinking, how does one of […]

By Claire James, Client Services Director/Senior AD at Skout There were days when I would attend award ceremonies almost certain that the company I worked for would walk away with a plethora of awards. Back in the 90s (yes I am showing my age) three big agencies ruled the roost in the Manchester PR scene […]

April is Stress Awareness Month – an important initiative to raise awareness for the causes and cures for our modern stress epidemic. It’s an important campaign and here at Skout, we are sharing our tips and tricks for managing stress throughout the month. As part of our commitment to ensure we look after each other, […]

This month, we’re celebrating 12 years of Skout (yes, we’re nearly a teenager). To mark the occasion, we thought we’d sit down with the man himself, our founder, Rob Skinner.   The story of Skout started all the way back in 2010…David Cameron became UK prime minister, Prince William and Kate Middleton announced their engagement, […]

Why was PR your chosen career? I have always had a passion for the written word and delivering quality content. With over a decade of journalistic experience (specialising in rock music journalism!), I’ve always admired the tireless and passionate work done from PRs and I thought it could be the perfect career for me, one […]

Will Stone has spent the past 20+ years amassing possibly the most diverse experiences as a PR person. From training as a journalist and then working the local news scene in Preston, to jobs in PR agencies, academia, and local government, then onto comms leadership for a global manufacturer. Today he’s heading up marketing at […]

Halloween is just around the corner, and as seasoned storytellers, we thought what better way to mark the occasion than to share our scary stories – although probably not the sort you’re used to.  Do you want to know what really keeps us PR people up at night? Nothing chills us to the bone quite […]

As artificial intelligence continues to reshape the marketing landscape, one thing remains unchanged: people buy from people. While automation, analytics and AI-powered tools are helping marketers work smarter, they are also shining a spotlight on the value of authenticity, empathy and meaningful human connection. As B2B experts in the art of natural storytelling and communications, […]