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The digital landscape has changed dramatically over the past few years. Search engines have become smarter, buyers are researching solutions in more sophisticated ways, and AI-powered discovery tools are transforming how people find information online. Against this backdrop, having a long-term content strategy is more important than ever. In this post, we explore topic clusters, […]

Will Stone has spent the past 20+ years amassing possibly the most diverse experiences as a PR person. From training as a journalist and then working the local news scene in Preston, to jobs in PR agencies, academia, and local government, then onto comms leadership for a global manufacturer. Today he’s heading up marketing at […]

Halloween is just around the corner, and as seasoned storytellers, we thought what better way to mark the occasion than to share our scary stories – although probably not the sort you’re used to.  Do you want to know what really keeps us PR people up at night? Nothing chills us to the bone quite […]

If you follow us on Twitter (wink, wink, nudge nudge), you will have noticed our team’s commitment to sustainable living. In #plasticfreeJuly, we shared the various water bottles our team use to avoid single-use plastic. As many of us return to the office this month, we have created a simple guide on the ways in […]

As artificial intelligence continues to reshape the marketing landscape, one thing remains unchanged: people buy from people. While automation, analytics and AI-powered tools are helping marketers work smarter, they are also shining a spotlight on the value of authenticity, empathy and meaningful human connection. As B2B experts in the art of natural storytelling and communications, […]

For the past year workers around the globe have delighted in the benefits that have come from working from home. Business-on-top and trackies-on-bottom has been the go-to look for many Zoom meetings, with business-on-top serving a temporal purpose for the duration of the call before being ditched when that little red ‘x’ is clicked. However, […]

Women have continuously dominated PR. According to a survey by the PR communications census 2018, women make up 66% of the PR workforce. This fabulous feminisation of PR has often been celebrated in fictional characters such as Sex and the City’s Samantha Jones and Absolutely Fabulous’ Edina Monsoon. Yet, as many try to hazard a […]

If there’s one thing you don’t want as a result of an expensive advertising campaign at the largest footballing event of the year, it’s the most talented and most renowned player at the tournament moving your product off-screen, and urging viewers to drink water instead…   This is exactly what happened to Coca-Cola.Cristiano Ronaldo sat down […]

Traditionally, B2B marketing and TV advertising are two phrases scarcely seen together, but the recent approach ServiceNow has taken to promote its digital workflow platform has made some of us question whether B2B mass media evolution is on the horizon.   The adverts in question are a breath of fresh air, using Willy Wonka and the Chocolate Factory to add a nostalgic touch whilst […]