The benefits of setting up a social media account for your business are plenty, however creating a presence on Twitter or LinkedIn can be more time consuming than first thought. Posting regular updates, monitoring audience engagement and followers can quickly turn into a full-time job. Therefore, businesses could benefit from outsourcing their social media activity.
According to Brandwatch 81% of small to medium sized businesses now use some form of social platform, and with the launch of Facebook’s chat bot and WhatsApp’s messenger for business, companies have more opportunities to reach their target audience. However, if you’re large organisation understanding if you should create separate accounts for each service area and when the best time is to post can fill some individuals with the fear of the unknown.
If you’re interested in creating a business profile but the thought of creating a Twitter handle seems a little alien, have no fear because here at Skout, we have a wealth of digital, SEO and social media experience. We can work with your business and create a social media programme that’s suits your needs whether that’s managing your Twitter feed, setting up a Facebook page or managing your LinkedIn presence. Skout can help you in many ways:
- Social media audit. We can review your business’ social media platforms and compare them to those of your competitors, and help you understand what other companies within your industry are doing and what content is generating the highest amount of engagement.
- Creating a calendar. If you’re unsure about what content you should be posting, we can create a social media calendar, containing daily posts using images, videos, infographics and other pieces of content that helps present your business’ key messages to your target audience.
- Social take over. If you feel as though you don’t have time to look after your social media feeds, we could take complete control of it. By looking after your business’s feeds, we can ensure your content is getting a positive response, monitor interaction and feedback the results.
As a B2B PR agency we’re always interested in seeing what companies are doing across different social media platforms as well as keeping track of all the latest hashtags. Social media has become an integral part of all businesses marketing plans, and often just getting started can be the toughest bit but Skout is here to help! If you have any questions or are interested in how it could benefit your business, then why not give us a call?
