About this article

Read time:

4 minutes

Category:

B2B Marketing, B2B PR, Client success, Content we like, Infographics, Opinion

In praise of the infographic

As a content manager, much of my focus is on the written word. I grew up devouring newspapers, magazines and books and writing everything that happened to me in my primary school ‘news’ book each Monday. As putting pen to paper or finger to keyboard became my career, I evolved into quite the perfectionist, taking the often-quoted approach of spending all morning putting a comma in a sentence and all afternoon taking it out.

But in 2024, being so obsessive about writing and crafting the perfect sentence is no longer the only game in town. As the world changes, content changes with it, and it is my job to distil it into the most appropriate format for its audience. We’re constantly on the go and demand forms of content that fit around our busy lives. Look at how we went from long-form blogging on platforms like Blogspot or LiveJournal to 140-character (now 280-character) tweets or Instagram posts of single images.

Infographics make things easier for your audience

The infographic is a perfect example of this habitual change in consumption. Rather than a long, rambling piece of text that does its best to be descriptive, it instead features all of the information presented graphically. After all, a picture paints a thousand words. They’re just the job to learn important information on the commute to the office or while sitting at the kitchen table as the vegetables come to the boil.

The infographic’s convenience was recently, brilliantly, used to full effect by the Australian Broadcasting Corporation. The article title in the web address tempts you before you’ve even clicked on it, doesn’t it? But the rewards that await after clicking are really quite remarkable and, dare we say it, hilarious. While it’s not an especially serious subject, it is presented with all of the gravitas of a United Nations report.

There is simply no way that this information could have been better presented as text. Illustrations and a terrific sense of creativity bring the many mullets of the Australian Football League to life.

Infographics in B2B PR

But the infographic is not just there for the ridiculous things in life like the predilection for 1980s-style hair in Australian professional sportsmen. In B2B PR and communications, they are just as important when presenting key facts and information in annual reports or summaries of research projects. They can help you reach the people you want to, allowing them to digest the information that is important to them quickly and easily.

Take a look at how we used an infographic to describe a career path, in step-by-step detail, with one of our clients on their website. Hovering over each step offers up more information for the reader. It allows them to understand it at their own pace without the daunting pressure of forthcoming paragraphs of text.

Infographics are a key piece of armoury in the B2B PR space. Shouting about your company’s achievements or what you have discovered after talking to your customers is made much easier when it can be done graphically. It’s easy to share on social media too, as you watch your reach spread.

Contact us to talk about how an infographic can communicate your business’s news and vision to your customers today.

About this article

Read time:

4 minutes

Category:

B2B Marketing, B2B PR, Client success, Content we like, Infographics, Opinion

Celebrating EOsmile: How being employee-owned is helping us build a brighter agency

Creativity in B2B marketing: what we learned from episode 1 of Shaking the B2B Tree podcast

Browse more blog posts

EO Day
Posted on
byRebecca Brown

Did you know that Skout is an employee-owned B2B PR and communications agency?   In 2023, our founding shareholders Rob and Claire made the decision to sign the company over to an Employee-Owned Trust (EOT). As Claire mentioned at the time of the transition: “Much of the success Skout has

Shaking the B2B PR tree: Episode 1 banner detailing the episode contents with guest Victoria Jackson, acting global head of marketing, Silverdoor
Posted on
byHonor Williamson

If you haven’t heard about Shaking the B2B Tree yet, it’s a fresh new podcast from Skout launched by our MD, Rob Skinner, aimed at challenging traditional thinking in B2B marketing. The whole idea? To shake up the way we think about B2B marketing – challenge the usual, dig into

An image of healthy and nutritious food options
Posted on
bymarketing@skoutpr.com

When choosing what to eat, most of us think of calories, nutrients and the overall taste. But, did you know that your diet not only affects your physical health but also plays a major role in your mood, mental clarity and overall well-being. More and more studies display that food

A photo of the Skout PR team at the 2025 annual offsite at Alton Towers Resort
Posted on
byTom Embleton

Life in PR can be a bit of a rollercoaster, so what better place for Skout’s annual offsite than Alton Towers? Last month, we swapped our office for the theme park and two jam-packed days of strategy, team bonding and adrenaline-fuelled fun. Day one: Strategy with a side of pastries

Skout Team celebrating for 15 years of Skout
Posted on
byRebecca Brown

This year marks a milestone for Skout – it’s our 15th birthday! What began as a leap of faith from our founder Rob Skinner has grown into a thriving B2B communications agency built on authenticity, relationships and a healthy dose of workplace humour. In celebration, we wanted to take this

An image of the actress Millie Bobby Brown, a centerpiece of a blog about the role of clickbait and the impact on journalism
Posted on
byClaire Lamb

What started as a simple lunchtime read today ended up down a rabbit hole. It all started with Millie Bobby Brown. Like many women, I applaud her for calling out the media on their response to her appearance. I’m not going to go over it as it’s a tale as

Copy of International Women's Day template (1200 x 500 px) (2)
Posted on
byRebecca Brown

Did you know that as an agency we have a strong female presence across all roles within the business? In fact, two-thirds of our senior management team are female – this exceeds the global PR industry average of around 30%! That’s why we never miss the opportunity to celebrate International

A group of three women in a podcast environment with microphones.
Posted on
byHonor Williamson

Launching a podcast involves more than just hitting the record button. From selecting the right equipment to securing guest speakers, the early planning stages shape everything. But before considering the logistics, there’s one crucial question you should ask from day one: How will I engage my audience? Without a clear

A visual image showcases tech trends for B2B marketers. The graphic displays icons signaling tech trends such as AI.
Posted on
byJames Weaver

Things change quickly in the world of B2B marketing. With every ‘eureka!’ moment for new and disruptive technologies that herald to change the game, staying ahead of the curve is vitally important. Although artificial intelligence (AI) has been used by businesses for decades, today the technology is plastered across the

An image of a woman reading a business, financial and fintech newspaper
Posted on
byIsobelle Yoxall

It’s a new year for your FinTech business, and there’s big news on the horizon: a new product launch, exciting partnerships, or innovative features to announce. This makes for the perfect time to share your story with the media. Or perhaps you are just seeking fresh opportunities to make a

Get in touch

Skout
11 Market Place
Macclesfield
Cheshire
SK10 1EB

Send us a message

Name(Required)

Send us a message