Meet the Skout: Claire

If you’re a B2B marketer working with HR solution providers, your challenge goes beyond capturing attention; it’s about earning trust. HR professionals are navigating some of the most complex workplace challenges: evolving compliance demands, hybrid working tensions, wellbeing pressures, and the drive to build inclusive, values-led cultures. They’re time-poor, emotionally

B2B communications is going through an exciting transition thanks to the explosion of AI. Content is becoming easier and less expensive to create, meaning brands can get their stories out in the world faster than ever. With a touch of a button, generative AI can produce blog articles, social media

Every global marketing director knows the question is coming: “What did we get for that budget?” And in today’s climate, the answer can’t be a vague reference to awareness or engagement. According to LinkedIn’s B2B Benchmark Report, 76% of B2B marketers feel under pressure to demonstrate ROI in the short

In B2B PR, it’s one thing to be visible, but it’s another to be valuable. Whether its influencing buying decisions, shaping industry conversations or helping to drive commercial outcomes, PR has the potential to do far more than raise brand awareness. Strategically directed PR warms up future buyers and tilts

As a B2B marketing leader, you’ve likely seen competitors steal the spotlight while your industry-leading services and solutions remain invisible. Despite deeper expertise and better results, your content just isn’t cutting through. You’ve tried different tactics, but nothing sticks; it’s causing lots of headaches for you and your team. Our

B2B marketers are producing more content than ever – but is it working? According to research from the LinkedIn B2B Institute, only 5% of potential buyers are actively in-market at any given time. That means the vast majority of content is reaching people who aren’t ready to buy and often,

I recently attended a Happy Clients Conference where the room was filled with people who were all responsible for client service in one way shape or form. The topics being discussed on the day all had a similar thread running through them: how can we keep our clients happy? Upon

In B2B, decisions are often viewed through a rational lens. We talk about objectives, KPIs, and, crucially, ROI. But behind every business decision is a person. Many B2B marketers face mounting pressure to deliver measurable results, often while navigating buyer journeys and evolving expectations. According to the 2025 State of

Did you know that Skout is an employee-owned B2B PR and communications agency?   In 2023, our founding shareholders Rob and Claire made the decision to sign the company over to an Employee-Owned Trust (EOT). As Claire mentioned at the time of the transition: “Much of the success Skout has

If you haven’t heard about Shaking the B2B Tree yet, it’s a fresh new podcast from Skout launched by our MD, Rob Skinner, aimed at challenging traditional thinking in B2B marketing. The whole idea? To shake up the way we think about B2B marketing – challenge the usual, dig into