About this article

Read time:

4 minutes

Category:

Opinion

Navigating a new horizon: the impact of the UK 2024 general election on B2B PR and marketing

Times of change are afoot. With the UK general election poised for July 4th, the population of the UK will make a collective decision and if early polls are to be believed, it’s highly likely that we’ll witness a change in government. Experts and political analysts are anticipating that this election will bring a wind of change, and whoever celebrates this victory in July must ensure that economic recovery is pivotal to their policies. For us B2B PR and marketing professionals, we’re keeping our eye on the election and preparing the shifts that a new government could bring.. Here’s what potential changes and benefits that the upcoming election could usher in for B2B PR and marketing.

Economic policies to surge business confidence

A new government often brings policy reforms and changes that can significantly alter the B2B landscape for PR and marketing professionals. Therefore understanding these proposed policy changes is crucial. For instance, the Labour Party manifesto pledges to support the development of the artificial intelligence (AI) with new datacentres. If this to become a reality, it’s likely businesses within these industries will see a surge in in funding and support. For agencies like ours that specialise in PR and marketing services for sectors such as tech, we must be ready to capitalise on these new opportunities

Policy shifts and regulatory changes

A new government often brings with it new policies that can impact a host of different industries. For instance, should the Conservative Party retain power following the election, their manifesto states that they intend to not raise corporation tax and will support SME businesses with a business rates support package worth £4.3 billion. B2B PR and marketing agencies must be ready on how to navigate these changes should they become a reality, advising clients on how to leverage new government incentives and communicate their alignment with emerging policies to their customers.

Global trade policies and global PR relations

As an island nation, the UK is heavily reliant on international trade. For independent nations such as ourselves, much of a government’s foreign policy relies on trade deals and relations with countries around the world to keep the balance of trade finely poised. Depending on the result of July’s general election, we could experience a shift in policy. At the heart of The Liberal Democrats manifesto is a pledge to rejoin the European Union’s Single Market, aiming to “fix the UK’s broken relationship with Europe”. Labour, on the other hand, intends to stay out of the EU but aims to enhance the UK’s trade and investment relationship with the bloc.

For B2B PR and marketing agencies, it’s essential to be prepared to support fresh opportunities with businesses overseas. This requires tailored PR strategies for various markets and territories.

An enhanced focus on sustainability and ethical practices

With the climate crisis being a major political and humanitarian issue, it’s not surprising that we’ve seen a number of varying pledges for green initiatives in election manifestos. Labour aim to invest £24 billion in green initiatives, the Conservative Party have pledged to build the first two carbon capture and storage clusters, and the Green Party intend to massively expand the UK’s offshore wind power. For B2B PR and marketing professionals, it’s important to help clients effectively communicate their efforts in adopting ethical and sustainable business practices. This will not only help clients continue to build a positive reputation but also support agencies in cementing their position as an essential piece of the marketing puzzle.

Regardless of who emerges victorious on July 4th, the general election is set to be a pivotal event that could usher in significant changes to the B2B PR and marketing landscape. By staying informed about the potential shifts in policy, B2B PR and marketing agencies can better prepare to leverage these changes for the benefit of their clients. Anticipating these transformations and adapting their strategies accordingly will be key to navigating the evolving landscape and seizing new opportunities for growth and success.

Contact us today to find out how we can help your business navigate the business landscape after the outcome of the 2024 UK general election.

About this article

Read time:

4 minutes

Category:

Opinion

Five tech trends B2B marketers need to be aware of in 2025

The top five FinTech publications your business should know about

Browse more blog posts

A visual image showcases tech trends for B2B marketers. The graphic displays icons signaling tech trends such as AI.
Posted on
byJames Weaver
Things change quickly in the world of B2B marketing. With every ‘eureka!’ moment for new and disruptive technologies that herald to change the game, staying ahead of the curve is vitally important. Although artificial intelligence (AI) has been used by businesses for decades, today the technology is plastered across the news agenda. There’s also a swathe of other transformative technologies...
An image of a woman reading a business, financial and fintech newspaper
Posted on
byIsobelle Yoxall
It’s a new year for your FinTech business, and there’s big news on the horizon: a new product launch, exciting partnerships, or innovative features to announce. This makes for the perfect time to share your story with the media. Or perhaps you are just seeking fresh opportunities to make a new impact. Whatever the reason, there’s no better time to...
Fintech megatrends featured image - 2025
Posted on
byRob Skinner
Woah fintech, slow down! Of course, that is never really going to happen – so PR and marketing professionals, how are you going to keep up? The fintech landscape is evolving at lightning speed, driven by groundbreaking innovations and shifting consumer expectations. Projections show that the market could reach a size of £1.2 trillion by 2030. To put that into...
A graphic displaying five stars with a finger pointing to the brightest star, reflecting the ambition to be a premium brand
Posted on
byClaire Lamb
Building a premium brand doesn’t require a limitless marketing budget. In fact, some of the world’s most respected B2B brands have built their reputations through strategic, cost-effective marketing and PR, rather than block busting spend.   What do I mean by quality brand? I’m referring to brands that position themselves as delivering a high quality product or service, which is often...
An image of the Skout team at the 2024 Christmas party
Posted on
byRob Skinner
It’s common to hear people say, “Hasn’t this year gone quickly?” But this time, when I reached into the loft, it seemed like the fairy lights were still warm in their box! 2024 has been a busy year for me personally, so it’s perhaps no surprise that it has flown by. Between my wife and me becoming empty nesters, moving to...
A collection of headlines showing influential people who influenced the news agenda throughout 2024
Posted on
byRebecca Brown
2024 has certainly been a big year for the news agenda. From a change of government in the UK to the US presidential election race. CrowdStrike causing a mass IT outage due to a faulty update. Climate disasters such as Hurricane Milton and the flooding in Valencia. The return of Celine Dion at the opening ceremony of the Olympics. And...
Measuring tool being used by person to measure words on image
Posted on
byClaire James
Have you ever been asked to demonstrate the value of your marketing budget to leaders within your business? You’re not alone. According to LinkedIn’s B2B Benchmark report, 76% of B2B marketers feel under pressure to prove return-on-investment in the short term while nearly half cite ROI as the most important metric when reporting to the CEO, CFO and other board...
A laptop showing imagery associated with market trends reports
Posted on
byHonor Williamson
Staying ahead of trends and understanding which stories are resonating with target audiences is integral to great PR. Given the volume of noise in today’s media, making use of tools can help reveal patterns, highlight relevant topics, and guide your content strategy. This is where the market trends report can be a real game-changer. Market trends reports provide insights into...
X The Guardian
Posted on
byClaire Lamb
The Guardian announced last week that it will stop posting on X. According to the newspaper, the “benefits of being on X are now outweighed by the negatives.” It went onto say that “this is something we have been considering for a while given the often-disturbing content promoted or found on the platform.”  It’s clear that X has become a...
Tape / measurement visual
Posted on
byJack Snell
In today’s fast-paced business environment, every penny counts, especially whilst businesses are under immense pressure to justify every line of their balance sheets. This is where the important of measuring your PR activities comes into play. At Skout, we believe that effective measurement is the key to demonstrating a tangible return on investment in your PR efforts. We recently launched...

Get in touch

Skout
11 Market Place
Macclesfield
Cheshire
SK10 1EB
Send us a message
Name(Required)

Send us a message