AI isn’t just a shiny new tool – it’s fast becoming a practical ally for B2B marketers. In this episode of Shaking the B2B Tree, we explore how AI can support strategic thinking, improve productivity and help teams deliver better work, faster.
Jason Davis D’Cruz, Head of Marketing at M247 and a self-confessed AI convert, shares how he’s embedded AI into his team’s daily workflow, from strategy development and budget planning to creative inspiration and campaign refinement. Alongside Skout’s Directors Rob and Claire, they discuss the real-world impact of AI on marketing roles, the importance of human oversight, and why challenging your AI assistant might be the smartest move you make.
Whether you’re just starting to experiment or already deep into adoption, this episode offers a grounded, practical look at how AI can genuinely support – not replace – marketers.
If you’re good, AI can make you brilliant. But only if you challenge it.
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