Marketing is all about promoting and selling products or services offered by one business to another, which makes it different from business-to-consumer (B2C) marketing. Having another business as the target involves building relationships and addressing the unique needs of, and challenges faced by, other businesses.
Marketing is a strategic marketing approach that focuses on reaching and engaging other businesses and organisations rather than individual consumers. It involves creating and distributing valuable and relevant content, building relationships, and nurturing leads to generate sales and achieve business objectives. B2B marketing differs from B2C marketing (business-to-consumer marketing) as it targets a more complex and rational decision-making process, emphasising the value proposition and ROI (return on investment) of products or services.
In today’s competitive B2B landscape, effective marketing is no longer a luxury but a necessity for businesses seeking to thrive and achieve sustainable growth. We understand the unique challenges and opportunities of marketing, and we are committed to providing comprehensive services that empower businesses to reach their full potential. This includes:
Global provider of tax technology solutions Vertex helps businesses achieve frictionless commerce. The company’s mission is to provide the most trusted and comprehensive tax technology in the industry – enabling businesses to transact seamlessly and compliantly, all while supporting their ambitions for growth. Vertex’s suite of products are used by some of the biggest companies all over the world.
However, Vertex’s brand awareness in the UK was low. As part of the business ramping up its marketing activity in the UK, Vertex turned to Skout to drive a PR campaign to grow and enhance its brand awareness, cement its position as an innovative player in the industry and stand out amongst competitors. The campaign would be centred around Vertex’s key messaging: tax transformation, frictionless commerce and being a visionary player in the market.
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