PR is vital for businesses looking to race ahead of their competitors. Peers, suppliers and potential clients will all sit up and take notice of a company that is establishing trust and credibility in the complex world of B2B. This might be by appearances in trade publications, at industry events or on digital platforms.
Business-to-business (B2B) public relations (PR) is a specialised field that focuses on managing the reputation and communication of businesses that sell their products or services to other organisations. Unlike consumer-facing PR, which aims to build brand awareness and attract individual customers, PR emphasises establishing trust, expertise, and credibility among industry peers, potential partners, and investors. PR strategies involve crafting compelling press releases, building relationships with industry journalists and analysts, creating thought leadership content, and participating in industry events and conferences. The ultimate goal of PR is to generate positive media coverage, position the company as a thought leader, and ultimately drive business growth.
No matter what your goals are, we the expertise and experience to help you achieve them. We’re passionate about helping businesses build strong relationships, establish themselves as thought leaders, and drive sustainable growth. Contact us today to learn more about how we can help you elevate your PR efforts. Our PR services include:
Global provider of tax technology solutions Vertex helps businesses achieve frictionless commerce. The company’s mission is to provide the most trusted and comprehensive tax technology in the industry – enabling businesses to transact seamlessly and compliantly, all while supporting their ambitions for growth. Vertex’s suite of products are used by some of the biggest companies all over the world.
However, Vertex’s brand awareness in the UK was low. As part of the business ramping up its marketing activity in the UK, Vertex turned to Skout to drive a PR campaign to grow and enhance its brand awareness, cement its position as an innovative player in the industry and stand out amongst competitors. The campaign would be centred around Vertex’s key messaging: tax transformation, frictionless commerce and being a visionary player in the market.
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