In today’s ‘always on’ business environment, social media has emerged as an indispensable tool for B2B companies seeking to connect with key decision-makers, nurture relationships, and drive business growth. However, navigating the complexities of the B2B social media landscape can be challenging for businesses without the expertise and resources to develop and execute effective strategies.
B2B social media refers to the use of social media platforms to connect with and engage businesses, organisations, influencers and key spokespeople. It differs from B2C (business-to-consumer) social media as it focuses on building relationships with other businesses, rather than individual consumers. Effective B2B social media strategies require a deep understanding of the target audience, the competitive landscape, and the social media platforms that are most relevant to the business. It also requires the ability to create engaging and informative content that resonates with the target audience.
We offer a comprehensive suite of B2B social media services designed to help businesses achieve their desired outcomes and unlock the full potential of social media. This includes:
The professional division of leading white goods manufacturer, Miele, was looking to promote the brand’s premium position within the UK marketplace by increasing awareness through social media channels. A creative and well-planned approach, which could positively impact audiences at each stage of the customer journey, was required.
We took an integrated approach aligning social media with Miele’s broader content programmes and PR campaigns and, using a mix of media, created social media assets relevant to the company’s core sectors. A monthly calendar helped ensure consistent, on message and relevant posts, and regular analysis allowed us to monitor engagement and work closely with the Miele team to find new ways of increasing audience interaction.
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