With the tech world constantly evolving, B2B tech PR helps companies forge strong relationships with industry-specific titles and journalists. These outlets and influencers share the value of a tech company’s product with their readers and followers and take the stress out of selling to other businesses. All that’s left is for the tech business to keep growing and flourishing.
B2B tech PR (business-to-business technology public relations) is a specialised field of public relations that focuses on promoting technology companies and their products and services to other businesses. B2B tech PR professionals help companies build relationships with key influencers, secure media coverage, and establish thought leadership in their industry.
We understand the unique challenges and opportunities faced by B2B tech companies in today’s marketplace. We are a dedicated B2B PR agency specialising in helping tech businesses achieve their business goals through strategic and results-driven PR campaigns. Here are four of our core B2B PR services tailored to help your tech business thrive:
Global provider of tax technology solutions Vertex helps businesses achieve frictionless commerce. The company’s mission is to provide the most trusted and comprehensive tax technology in the industry – enabling businesses to transact seamlessly and compliantly, all while supporting their ambitions for growth. Vertex’s suite of products are used by some of the biggest companies all over the world.
However, Vertex’s brand awareness in the UK was low. As part of the business ramping up its marketing activity in the UK, Vertex turned to Skout to drive a PR campaign to grow and enhance its brand awareness, cement its position as an innovative player in the industry and stand out amongst competitors. The campaign would be centred around Vertex’s key messaging: tax transformation, frictionless commerce and being a visionary player in the market.
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