About this article

Read time:

4 minutes

Category:

Uncategorized

Q&A with Chris Snookes, group head of marketing, products and markets, BHSF: In World Wellbeing Week, what does wellbeing actually mean?

As World Wellbeing Week draws to a close, we wanted to shine a light on wellbeing at work. While every area of wellbeing is hugely important in all aspects of life, it’s especially important in the workplace – we’re there nearly every day, after all!

We spoke to Chris Snookes, Group Head of Marketing, Products and Markets at our client BHSF, a not-for-profit health and wellbeing provider, helping to keep employees physically, mentally and financially healthy.

What is wellbeing and how important is it in the workplace?

“Right now, pressures in the broader environment, society and the economy, whether we are aware of it or not, do contribute to increased levels of stress, anxiety and depression within the population as a whole. In addition many employers are still trying to understand and cater for the challenges that come with remote working whilst also embracing hybrid working models and greater flexibility, for example, an ‘always on culture’ and social isolation, as well as physical issues such as neck and back pain which are often the result of people not using the right chairs or desks at home or taking suitable breaks. We have noticed that many employers who understand the needs of their workforce are providing support in these areas more readily now as they recognise the benefits of having a healthy workforce.

We are also now in the middle of a cost-of-living crisis. Financial stress is on the rise, leading to economic challenges as well as issues around job insecurity which contribute to strain on employee wellbeing. To tackle this, employers can offer resources and education to support staff financial wellbeing. At BHSF we have identified the need for early intervention when it comes to improving employee health and wellness. By addressing potential issues in their early stages, organisations can prevent the escalation and avoid long term consequences, be it physical, financial or psychological – all of which affect overall wellbeing and related work performance.”

How does BHSF support businesses to help them improve employee mental health and wellbeing?

“BHSF offer a wide range of services ranging from occupational health to employee benefits, health cash plans to employee assistance programmes. We provide fast access to GP services to address health issues, as well as financial support to minimise financial worries. Our services also include therapy and counselling options, a confidential, 24/7 helpline, referrals to specialists when necessary, mental health first-aid training and training for line managers, as well as awareness activities and materials. BHSF is dedicated to getting employees the best possible care, as quickly as possible, to help facilitate an environment where employers put employee health and wellbeing first.”

Why should businesses ensure wellbeing support is available at work?

“Sustaining employee wellbeing is an ethical and moral responsibility for employers; good businesses care about the wellbeing of their staff and make a conscious effort to prioritise it strategically and culturally. Businesses should be mindful that when their employees are feeling physically and mentally well, and stress is minimised, they show up to work as their best selves and are engaged, motivated and productive. In turn, long-term absence from work is avoided, coping skills are introduced to empower employees to build healthy habits, and job satisfaction is enhanced, leading to higher retention. Overall, providing wellbeing support helps foster a supportive workplace culture.”

What advice would you give to employers to help them support staff with their wellbeing?

“We would recommend a tailored, ‘you said, we did approach’ to providing an effective and considered employee wellbeing strategy. This involves talking to employees, listening to their requirements and implementing services that target the specific areas of wellbeing that need to be addressed, as opposed to implementing ‘one-size-fits-all’ schemes and strategies. Also, it’s important that employers ensure that the workforce is aware of the wellbeing services that the business provides to ensure effective use of the scheme by all employees that need the support.”

Enjoying our blogs?

We can deliver a monthly round-up straight to your inbox

About this article

Read time:

4 minutes

Category:

Uncategorized

The trust gap: why B2B marketers must rethink HR messaging

A recipe for building audience trust: the seven ingredients of strategic storytelling

Browse more blog posts

Trust Gap 2
Posted on
byRebecca Brown

If you’re a B2B marketer working with HR solution providers, your challenge goes beyond capturing attention; it’s about earning trust. HR professionals are navigating some of the most complex workplace challenges: evolving compliance demands, hybrid working tensions, wellbeing pressures, and the drive to build inclusive, values-led cultures. They’re time-poor, emotionally

Cooking board with ingredients
Posted on
byRebecca Brown

B2B communications is going through an exciting transition thanks to the explosion of AI. Content is becoming easier and less expensive to create, meaning brands can get their stories out in the world faster than ever. With a touch of a button, generative AI can produce blog articles, social media

An image of tape measures to illustrate measurement in marketing
Posted on
byClaire James

Every global marketing director knows the question is coming: “What did we get for that budget?” And in today’s climate, the answer can’t be a vague reference to awareness or engagement. According to LinkedIn’s B2B Benchmark Report, 76% of B2B marketers feel under pressure to demonstrate ROI in the short

An image of a sign displaying purpose, illustrating B2B PR that has purpose
Posted on
byHonor Williamson

In B2B PR, it’s one thing to be visible, but it’s another to be valuable. Whether its influencing buying decisions, shaping industry conversations or helping to drive commercial outcomes, PR has the potential to do far more than raise brand awareness. Strategically directed PR warms up future buyers and tilts

Chess
Posted on
byRebecca Brown

As a B2B marketing leader, you’ve likely seen competitors steal the spotlight while your industry-leading services and solutions remain invisible. Despite deeper expertise and better results, your content just isn’t cutting through. You’ve tried different tactics, but nothing sticks; it’s causing lots of headaches for you and your team. Our

2025 Podcast_E2_Jon_ website image
Posted on
byRebecca Brown

B2B marketers are producing more content than ever – but is it working? According to research from the LinkedIn B2B Institute, only 5% of potential buyers are actively in-market at any given time. That means the vast majority of content is reaching people who aren’t ready to buy and often,

Speaker presenting at a client services conference, sharing strategies for keeping clients happy with attentive audience engagement.
Posted on
byClaire James

I recently attended a Happy Clients Conference where the room was filled with people who were all responsible for client service in one way shape or form. The topics being discussed on the day all had a similar thread running through them: how can we keep our clients happy? Upon

A image saying the words: Storytelling, relatable, relevant, emotional, engaging
Posted on
byJames Weaver

In B2B, decisions are often viewed through a rational lens. We talk about objectives, KPIs, and, crucially, ROI. But behind every business decision is a person. Many B2B marketers face mounting pressure to deliver measurable results, often while navigating buyer journeys and evolving expectations. According to the 2025 State of

EO Day
Posted on
byRebecca Brown

Did you know that Skout is an employee-owned B2B PR and communications agency?   In 2023, our founding shareholders Rob and Claire made the decision to sign the company over to an Employee-Owned Trust (EOT). As Claire mentioned at the time of the transition: “Much of the success Skout has

Shaking the B2B PR tree: Episode 1 banner detailing the episode contents with guest Victoria Jackson, acting global head of marketing, Silverdoor
Posted on
byHonor Williamson

If you haven’t heard about Shaking the B2B Tree yet, it’s a fresh new podcast from Skout launched by our MD, Rob Skinner, aimed at challenging traditional thinking in B2B marketing. The whole idea? To shake up the way we think about B2B marketing – challenge the usual, dig into

Get in touch

Skout
11 Market Place
Macclesfield
Cheshire
SK10 1EB

Send us a message

Name(Required)

Send us a message