About this article

Read time:

4 minutes

Category:

B2B Marketing, B2B PR, Guides and advice, Sector knowledge, Uncategorized

Rules of engagement: do you need an AI policy?

In short, yes. But that answer would make this a really brief blog 😉.

With the UK Government estimating that one in six UK organisations, nearly half a million companies, have embraced at least one AI technology, the chances are your employees are already using it – whether officially or unofficially.

One thing that we discovered when we started to talk to the team about using AI as part of our daily work, was the variety of ways in which it was already being used to help improve what we do and offer to clients. But when we came to write a policy back in the spring, we appeared to be ahead of the game. It was hard to find any information on what should be in a policy.

So I did what anyone would do, I got ChatGPT to write me one. It wasn’t perfect. It did however identify key areas that we needed to address. And while we’re a B2B PR agency, most of these are applicable to all businesses, so I thought that I’d share some of our learnings here.

Struggling to measure success and prove ROI from your B2B PR and marketing campaigns?

Click here to see what you need to consider when setting up a campaign.



What we learnt

Firstly, identify where and how you’re using AI (and may use it in the future). Most AIs are there to help you be more productive, but they’re also incredibly helpful for problem solving, language understanding and learning, so if you’re doing any of those then it’s likely AI is involved somewhere.

Then think about the AI journey in your organisation. Think of it as setting the rules of engagement, defining where AI can bolster your efforts and where it might fall short. This process is akin to mapping out a strategy, highlighting areas of enhancement and efficiency.

What needs to go in it

Like any other internal or external policy, you need to think about how AI is interacting with the organisation. Specifically, consider:

Data security: do you hold sensitive or confidential data on behalf of clients? If you do, then you’re likely to assure this through NDAs. This process needs to extend to AI-driven processes and ensure that you remain GDPR-compliant.

Data security



Ethical issues: AI could be used to manipulate or deceive the public, misrepresent information, or engage in activities that could damage your company’s reputation or integrity. Be clear on how it can and should be used, as well as where it shouldn’t.

Transparency and accountability: consider mandating that employees should clearly disclose the involvement of AI technology where relevant. This will help build trust with customers.

Bias and fairness: lots has been written about the potential bias in AI. Make sure that employees are aware of the risks and take what steps they need to mitigate them.

Compliance and legal considerations: given the lack of current AI laws, it’s important to remind staff to seek help from line managers when uncertain about the ethical or legal implications of AI usage. After drafting our AI policy, I ran it past our legal advisors and we were apparently the first company to do so.

AI is multifaceted and outside of a policy; it’s worth staying informed about the latest developments in AI and its impact on your organisation. Consider regular training sessions and updates on AI-related issues to promote ongoing learning and improvement.

Remember though, that as AI continues to develop at a rapid pace, this won’t be the last policy on the subject that you may need to write!

About this article

Read time:

4 minutes

Category:

B2B Marketing, B2B PR, Guides and advice, Sector knowledge, Uncategorized

B2C by name, B2B by nature

Top 5 AI tools for PR & marketing 

Browse more blog posts

Posted on
byRebecca Brown
There are many brands out there that are typically associated with their consumer products, but their heritage actually lies within the B2B market. In most scenarios, the consumer side of the business has grown so big, that it can easily be forgotten that they also sell to a business audience too! GPS specialist and smart watch developer, Garmin, is a...
Posted on
byJack Snell
It’s evident that AI is becoming increasingly beneficial in the daily responsibilities of marketing and PR professionals. Whether it’s streamlining processes or eliminating mundane tasks, there seems to be an AI software tool for everything. But with advancements in AI seemingly happening every day when we log on to work, sometimes it can be hard to keep up, or even...
Posted on
byJack Snell
With summer in full swing, we thought this was the perfect opportunity to have a little fun! Take our quiz and test your knowledge – a perfect excuse to take a well-earned break (we know you marketers are very busy 😉). All answers are at the bottom (no cheating!) And please do let us know your score. PR & marketing...
Posted on
byClaire James
I recently attended a leadership training course where we were asked to define our leadership style and our core values. We were guided through this exercise during the course but it got me thinking about my core values – the things that, when challenged, can prompt a physical reaction and an emotional response. It didn’t take me long to work...
Posted on
byClaire James
The construction sector has long struggled with issues around insolvency. This could, in part, be due to the fact that there are so many sole traders and small firms out there sub-contracting that have struggled financially with the Covid-19 situation and then with the supply chain price increases. But the industry has been sitting at a rate of between 750...
Posted on
byJames Weaver
The fintech industry is renowned for its innovation. In a highly competitive and fiercely contested landscape, connecting with your target audience is crucial, especially when aiming to penetrate a market as dynamic as the UK’s. Therefore, leveraging the power of PR can be a game-changer for your fintech business. Here, we detail how B2B PR can help your fintech brand...
Posted on
byJames Weaver
Times of change are afoot. With the UK general election poised for July 4th, the population of the UK will make a collective decision and if early polls are to be believed, it’s highly likely that we’ll witness a change in government. Experts and political analysts are anticipating that this election will bring a wind of change, and whoever celebrates...
Posted on
byClaire Lamb
OK I admit it, I’m a secret Swifty. I can’t help but admire her. Not only is she a prolific song writer, incredible businesswomen, a true artist and performer, but she can tell a story like no other. I was lucky enough to witness her amazing performance at Wembley on Friday night. (Actually, there was no luck involved in getting...
Posted on
byJames Weaver
HR technology is moving at relentless speed. According to research, the HR tech market is projected to grow from $40.45 billion this year to a staggering $81.84 billion by 2032. With the HR tech landscape becoming increasingly competitive, businesses operating within this industry should prioritise tactics that will help them stand out from the crowd and attract new customers and...
Posted on
byJames Bentley
We recently hosted another LinkedIn Live event in which we learned from experts in their field. Named ‘Look into the tea leaves and find your HR tech story’ in honour of International Tea Day which shared its date, our head of technology practice Lee Simpson spoke to two guests who told us about their B2B HR founders’ stories. This is...

Get in touch

Skout
11 Market Place
Macclesfield
Cheshire
SK10 1EB
Send us a message
Name(Required)

Send us a message