Facilities management

The professional division of leading white goods manufacturer, Miele, was looking to promote the brand’s premium position within the UK marketplace by increasing awareness through social media channels. A creative and well-planned approach, which could positively impact audiences at each stage of the customer journey, was required. 

We took an integrated approach aligning social media with Miele’s broader content programmes and PR campaigns and, using a mix of media, created social media assets relevant to the company’s core sectors. A monthly calendar helped ensure consistent, on message and relevant posts, and regular analysis allowed us to monitor engagement and work closely with the Miele team to find new ways of increasing audience interaction.

The commercial division of renowned German white goods manufacturer, Miele, was keen to boost awareness and sales of its products within the key commercial sectors of care, hotels, and veterinary practices.

Despite being one of the UK’s leading developers of innovative air purification systems supplying nationwide brands including KFC, Tesco, Pizza Hut and Harvester, Plasma Clean was still relatively unknown amongst its target market of restaurants and hotels. With ambitious growth plans, the company asked for our help with raising its profile and brand awareness through B2B PR. 

We immediately smelled a ripe opportunity for media coverage! And so, we recommended that Plasma Clean’s PR focused on; profiling the business’ challenges linked to growth; creating thought leadership around the business impact of uncontrolled odours and launching its new and innovative products to the market.

This gave us scope to approach a wide variety of business, trade and general media with a view to getting coverage quickly.