Medical, health and social care

The professional division of leading white goods manufacturer, Miele, was looking to promote the brand’s premium position within the UK marketplace by increasing awareness through social media channels. A creative and well-planned approach, which could positively impact audiences at each stage of the customer journey, was required. 

We took an integrated approach aligning social media with Miele’s broader content programmes and PR campaigns and, using a mix of media, created social media assets relevant to the company’s core sectors. A monthly calendar helped ensure consistent, on message and relevant posts, and regular analysis allowed us to monitor engagement and work closely with the Miele team to find new ways of increasing audience interaction.

Customer acquisition specialist mmadigital was looking to position itself as a disruptive technology business in the legal sector, and approached Skout to help build B2B brand awareness, educate law firms around the benefits of its innovative services, and boost its employer brand to support future recruitment.

The commercial division of renowned German white goods manufacturer, Miele, was keen to boost awareness and sales of its products within the key commercial sectors of care, hotels, and veterinary practices.

Vielife, a global provider of health solutions that drive business improvements, approached Skout when it was looking for a B2B PR agency to increase brand awareness in the UK. It wanted to win strong national and trade media coverage, to increase market authority and drive sales of its online corporate health and wellbeing management platforms. 

In response, we set our sights on national mainstream media coverage, but to get that we needed a strong story with a wide focus. We worked closely with Vielife’s Chief Medical Officer to analyse and interpret data contained in 40,000 personal UK worker health assessments in the Vielife platform. This uncovered the impact that lack of sleep was having on people’s ability to work effectively. The result was the attention-grabbing storyline that UK workers were ‘sleep drunk’.