Professional and outsourced services

Skout was enlisted by warehouse automation provider Conveyor Networks to raise brand awareness and support lead generation. We developed research based B2B marketing campaign to uncover the key themes and challenges amongst its core market of mid-tier retailers. Using the findings, our integrated campaign positioned Conveyor Networks as a thought leader and used content across multiple channels to resonate with its key audience.

Customer acquisition specialist mmadigital was looking to position itself as a disruptive technology business in the legal sector, and approached Skout to help build B2B brand awareness, educate law firms around the benefits of its innovative services, and boost its employer brand to support future recruitment.

Law firm SAS Daniels offers a range of legal services to clients across the North West. Keen to raise the profile of its success and growth and increase awareness of the range of services it had to offer, SAS Daniels handed its legal PR brief to Skout.

With legal experts in areas such as property, wills and estate planning and employment law, we focused on the relevant issues that affect local businesses and individuals, and widened media outreach to include regional broadcast opportunities and top tier vertical media.

Optimum Procurement, a recognised leader in procurement outsourcing and consultancy services, was seeking to capitalise on its established business presence and numerous customer successes. It engaged Skout to raise its profile across several marketing channels and deliver a group-wide B2B communications programme, resulting in a range of thought-provoking blogs, articles and white papers showcasing the company’s outstanding knowledge of its sector. These materials subsequently led to coverage in tier-1 media titles such as Procurement Leaders, Supply Management and The Guardian.

We also worked with Optimum to organise a series of round-table debates on the future of procurement, which were attended by many leading figures within the sector, as well as financial journalists. The events served as lead and content generation opportunities, supporting multi-channel brand building.

Tapping into its industry expertise, Skout also provided Optimum with rapid response as part of its PR programme, aimed at developing media coverage on relevant current issues.

Skout was approached by UK management consultancy INSPIRING Business Performance to help its new online leadership measurement tool make a big splash in the crowded HR technology marketplace dominated by established names.

We needed to find a unique angle that would hook in journalists, and then put together a product-centred research plan involving over 1,000 employees to obtain relevant supporting data. The research findings were then turned into a series of natural stories which fed into the central media campaign concept of ‘Bosses Behaving Badly: Are British Leaders Denting Profit, Performance and Trust?’ which highlighted the analytical capabilities of the new tool.  

Following the success of the initial launch, we continued the campaign by creating leadership-related B2B PR coverage and social media conversations around topical events.