Skout’s Big B2B Christmas Quiz  

We invite you to join in on our ‘Big B2B Christmas Quiz’ to test your knowledge of all things Christmas, PR and marketing, pop culture and more before we head into the New Year.  

Answers at the end (no cheating, please!). And don’t forget to let us know your score. 

Marketing & PR 

1. In Brewdog’s 2023 ‘gold beer’ campaign, lucky winners were advertised the chance to find ‘solid gold’ cans in random packs. However, the cans were instead gold plated. How much were Brewdog forced to pay the winners of their controversial ‘gold can’ competition?  
2. Which famous rapper announced he was ‘giving up smoke’ in partnership with fire pit brand, Solo Stove? 
3. Which company offered short-term housing to 100,000 Ukrainian refugees this year, despite resulting in financial losses?  
4. What metaphor did cybersecurity company CrowdStrike use to depict cyber-attacks in their 2023 advert?  
5. During her Super Bowl performance this year, Rihanna took a few seconds out of her show to powder her nose using makeup from her brand, Fenty Beauty. By what percentage did searches for Fenty Beauty increase after the Super Bowl?  

Christmas 

6. How many points does a snowflake traditionally have?  
7. What unusual plant was featured in the place of a Christmas tree in the 2023 John Lewis Christmas advert?  
8. In which country is KFC commonly consumed for Christmas Dinner?  
9. This year, Aldi opened a bottomless restaurant in London serving and promoting what Christmas food?  
10. In Frosty the Snowman, what item of clothing made Frosty come to life?  

Technology 

11. In what month did Twitter rebrand to ‘X’?  
12. How many estimated visitors does ChatGPT see per month?  
13. An AI image of the Pope wearing what item of clothing went viral on Twitter in March?  
14. Elon Musk and which other high-profile technology billionaire agreed to a ‘cage fight’ this year?   
15. What year did the first iPhone launch?  

News 

16. What BBC 2 radio presenter ran from Leicester to Bolton, a distance of 116 miles over four days, raising more than £5m for Children in Need?  
17. Which ex-footballer was critical of Manchester United’s handling of the investigation into Mason Greenwood this year? 
18. What month did Hollywood writers begin their strike to demand curbs on the use of generative AI in films?  
19. According to a new survey, what city is set to be car-free by 2050?
20. Which former British Prime Minister was appointed Foreign Secretary in November?  

Pop Culture 

21. What was the title of Prince Harry’s controversial memoir released in January?  
22. In the 2023 film Barbie, what unscripted line does Ken shout when he accepts Barbie’s offer to become his ‘long-term, long-distance, low-commitment casual girlfriend’?  
23. What is the name of the TikTok trend that sees people showcase their meals of mismatched items?  
24. A picture of what creature that crashed the Met Gala red carpet amassed 20,000 likes on Twitter over the course of the night?
25. What was the Oxford English Dictionary word of the year?  

Answers 

1. £500,000 
2. Snoop Dogg 
3. AirBnB 
4. A Trojan Horse 
5. 883% 
6. 6 
7. Venus Fly-Trap 
8. Japan 
9. Pigs in Blankets 
10. His (silky) hat 
11. July 
12. 1.5 billion 
13. A white puffer jacket 
14. Mark Zuckerberg 
15. 2007 
16. Vernon Kay 
17. Gary Neville 
18. London 
19. May 
20. David Cameron 
21. Spare 
22. ‘SUBLIME!’ 
23. ‘Girl dinner’ 
24. A cockroach 
25. Rizz