About this article

Read time:

4 minutes

Category:

B2B PR

Sustainability – how our team is crushing plastic and saving the planet

Monday 5th June is World Environment Day – a day when the United Nation encourages worldwide awareness and action to protect our environment. At Skout we have been working away behind the scenes to develop our sustainability pledges to ensure that, as a business, we are doing all we can to protect the valuable resources that we have and also to challenge behaviours within the agency to make us all more accountable for our sustainability practices.

The first step on our journey was to look at what was both realistic and achievable for us a business. It was no good putting pledges in place that bore no resemblance to the work that we do day to day – it needed to be meaningful, actionable and something that the team could get behind and give full support to. We formed our own ‘sustainability squad’ who had the job of pulling together the views of all of the team on how we could make a positive difference.

After calculating our carbon footprint to give us a benchmark for our current activities we collated all of the feedback from the team and set about developing the pledges. The final pledges below are designed to take Skout through the 2020’s with a positive action on sustainability.

Pledge One – Treat our sustainable practices in our workspaces as we would at home
Practically this means making changes such as switching off unplugged sockets and unnecessary lighting, and always opting for the most eco-friendly option and packaging when it comes to office supplies.

Pledge Two – Proactively champion the use of recyclable material in our working environment
We will implement measures such as the removal of individual desk bins and single use plastic bin liners. We will proactively encourage more sustainable choices for packaging, and encourage the use of central office provisions such as water cooler and coffee machine to cut down on unnecessary non-recyclable waste.

Pledge Three – Always consider the environmental impact of our travel as an agency
We pledge to use more sustainable transport where possible, such as train or bike instead of car, and assess how sustainable our courier and delivery services are, always seeking the most eco-friendly options.

This is just the beginning for us though. Sustainability is a journey rather than a destination and it’s a choice that we need to make every day. Whether that is opting to buy your lunchtime drink in an aluminium can rather than a plastic bottle or choosing loose fruit and vegetables over the plastic bagged variety – being conscious of the most environmentally friendly options helps us all to make positive changes that will all help to keep us a more sustainable team.

Coincidentally, and totally unplanned, the theme for this year’s World Environment Day is #BeatPlasticPollution. We are already starting to tackle this as a team but there is certainly more that we could do. We will update you regularly on our sustainability journey but we would be interested to find out how you are tackling the challenges that Net Zero will bring with it in your business. Get in touch with us now to share your story or to chat to us about how we can help you bring your story to life for your customers.

About this article

Read time:

4 minutes

Category:

B2B PR

Five tech trends B2B marketers need to be aware of in 2025

The top five FinTech publications your business should know about

Browse more blog posts

A visual image showcases tech trends for B2B marketers. The graphic displays icons signaling tech trends such as AI.
Posted on
byJames Weaver
Things change quickly in the world of B2B marketing. With every ‘eureka!’ moment for new and disruptive technologies that herald to change the game, staying ahead of the curve is vitally important. Although artificial intelligence (AI) has been used by businesses for decades, today the technology is plastered across the news agenda. There’s also a swathe of other transformative technologies...
An image of a woman reading a business, financial and fintech newspaper
Posted on
byIsobelle Yoxall
It’s a new year for your FinTech business, and there’s big news on the horizon: a new product launch, exciting partnerships, or innovative features to announce. This makes for the perfect time to share your story with the media. Or perhaps you are just seeking fresh opportunities to make a new impact. Whatever the reason, there’s no better time to...
Fintech megatrends featured image - 2025
Posted on
byRob Skinner
Woah fintech, slow down! Of course, that is never really going to happen – so PR and marketing professionals, how are you going to keep up? The fintech landscape is evolving at lightning speed, driven by groundbreaking innovations and shifting consumer expectations. Projections show that the market could reach a size of £1.2 trillion by 2030. To put that into...
A graphic displaying five stars with a finger pointing to the brightest star, reflecting the ambition to be a premium brand
Posted on
byClaire Lamb
Building a premium brand doesn’t require a limitless marketing budget. In fact, some of the world’s most respected B2B brands have built their reputations through strategic, cost-effective marketing and PR, rather than block busting spend.   What do I mean by quality brand? I’m referring to brands that position themselves as delivering a high quality product or service, which is often...
An image of the Skout team at the 2024 Christmas party
Posted on
byRob Skinner
It’s common to hear people say, “Hasn’t this year gone quickly?” But this time, when I reached into the loft, it seemed like the fairy lights were still warm in their box! 2024 has been a busy year for me personally, so it’s perhaps no surprise that it has flown by. Between my wife and me becoming empty nesters, moving to...
A collection of headlines showing influential people who influenced the news agenda throughout 2024
Posted on
byRebecca Brown
2024 has certainly been a big year for the news agenda. From a change of government in the UK to the US presidential election race. CrowdStrike causing a mass IT outage due to a faulty update. Climate disasters such as Hurricane Milton and the flooding in Valencia. The return of Celine Dion at the opening ceremony of the Olympics. And...
Measuring tool being used by person to measure words on image
Posted on
byClaire James
Have you ever been asked to demonstrate the value of your marketing budget to leaders within your business? You’re not alone. According to LinkedIn’s B2B Benchmark report, 76% of B2B marketers feel under pressure to prove return-on-investment in the short term while nearly half cite ROI as the most important metric when reporting to the CEO, CFO and other board...
A laptop showing imagery associated with market trends reports
Posted on
byHonor Williamson
Staying ahead of trends and understanding which stories are resonating with target audiences is integral to great PR. Given the volume of noise in today’s media, making use of tools can help reveal patterns, highlight relevant topics, and guide your content strategy. This is where the market trends report can be a real game-changer. Market trends reports provide insights into...
X The Guardian
Posted on
byClaire Lamb
The Guardian announced last week that it will stop posting on X. According to the newspaper, the “benefits of being on X are now outweighed by the negatives.” It went onto say that “this is something we have been considering for a while given the often-disturbing content promoted or found on the platform.”  It’s clear that X has become a...
Tape / measurement visual
Posted on
byJack Snell
In today’s fast-paced business environment, every penny counts, especially whilst businesses are under immense pressure to justify every line of their balance sheets. This is where the important of measuring your PR activities comes into play. At Skout, we believe that effective measurement is the key to demonstrating a tangible return on investment in your PR efforts. We recently launched...

Get in touch

Skout
11 Market Place
Macclesfield
Cheshire
SK10 1EB
Send us a message
Name(Required)

Send us a message