What is B2B thought leadership?
Establishing authority and credibility is vital for any business-to-business (B2B) company looking to thrive in today’s ultra-competitive landscape. A powerful strategy to achieve this is through B2B thought leadership. But what exactly is it and how can it benefit your business? Here, we’ll delve into the concept while offering practical tips on how to harness its potential. Defining the concept…
What is B2B media relations?
In today’s fast-paced, digital-first world, establishing and maintaining good relationships with the media is a crucial aspect of any communication strategy for business to business (B2B) vendors. But what exactly is B2B media relations, and why is it essential? We explore the ins and outs of B2B media relations, the significance of it and how you can master it for…
B2B media relations RESULTS get better with social media
Picture this – you work in B2B media relations and you’ve got a hot story to pitch. What should your ‘go to’ method be? Maybe email – but journalists receive so many. Maybe phone – but will they pick up? Or maybe social media is the way to go? The reality is there is no one single method of media…