5 incredible B2B marketing strategies for 2024
Things change quickly in the world of B2B marketing, so it’s vital to be ahead of the curve. 2024 will bring with it new challenges and opportunities, so here are five incredible B2B marketing strategies which can make a significant impact for your business this year. 1. Personalised content marketing Identifying and then producing content for specific target audiences has…
12 Killer B2B PR Strategies To Try In 2023
Business-to-business public relations – B2B PR – isn’t just for emergencies. Excellent PR campaigns are a critical part of any comprehensive B2B marketing strategy. They play a pivotal role in shaping a company’s image, reputation and relationships. Joined-up B2B PR campaigns then help them engage with their key stakeholders as they build authority and trust. Here are 12 effective B2B…
We need you!
Are you looking to start or further your early career in B2B PR, content and digital comms? Following a substantial number of account wins, we are looking for a bright, confident, enthusiastic self-starter who is keen to become part of the Skout journey. Job summaryAs a key part of the PR, content and digital team, you can expect to develop…
Our 2020 highlights
2020 has been an incredibly challenging year for businesses and individuals around the world, but there have been some highlights. From March onwards life as we knew it was turned on its head. We had to shut up the Skout office and working from home became the norm for the team. Little did we know at that point that things…
The ‘is’ vs ‘are’ debate
I was recently getting stuck into my new book The Age of Surveillance Capitalism by Shoshana Zuboff (some light lockdown reading, I know) when I noticed something interesting. The word ‘data’ was consistently written as a plural – the data are as opposed to the data is – something that I had never seen before. I spoke to Skout MD,…
What is B2B PR?
Mention PR to anyone outside of the industry and you’ll get lots of jokes about Ab Fab and long lunches fuelled by champagne. It really couldn’t be further from the truth. Once you mention B2B PR however, the eyes glaze over and you just get a confused nod in response. This even happens to me when talking to peers from…
Trick or treat? Our top five PR Halloween horrors!
Halloween will feel a little different for the Skout team this year due to the ongoing pandemic and lockdown measures. Our spooky office decorations will have to stay in storage and pumpkin carving will have to wait until next October. However, this doesn’t mean that us PR pros can’t get involved in this annual event in other ways. It is…
The Integration Imperative: Make your marketing integration pay!
Traditionally, marketing is used to boost sales through brand visibility and PR centres on managing a company’s reputation by fostering bonds. However, the line between marketing and PR is becoming increasingly blurred. Both industries overlap, mainly because PR is tilting towards digitalisation. Just like digital marketing, PR professionals must now use SEO, social media, link building and blogs with the…
Skout hosts its second B2B PR event
Following its popularity in April, Skout PR has decided to run a second B2B PR workshop this Autumn, designed to help local businesses around the North West to benefit from media and communications engagement. The workshop, presented by Skout’s directors, Rob Skinner and Claire Lamb, has been organised to demonstrate the real value that PR offers to newly started and…
Rob’s take on the perfect PR brief
Skimpy or baggy? What’s the perfect brief? Having worked in B2B PR since 1995, I think I can safely say I have probably seen every possible variant of brief – and before you ask I’m talking about the ones you receive as an invitation to pitch, not the ones you wear! These have ranged from highly focused and well written…