On the shelf or on the rocks? Three quarters of B2B sales and marketing pros say their business relationships are not a marriage made in heaven
More than half of B2B marketing budgets are devoted to building and maintaining relationships with new customers, but only a quarter of B2B marketers say their relationships are akin to a happy marriage.
Did digital kill the relationship renaissance? Our take on the B2B relationship report
As restrictions ease and things start to get “back to normal”, we can once again enjoy the luxury of human interaction, whether that’s heading into the office for a day of collaboration with colleagues or travelling to meet a business partner for coffee, we can all agree time apart has made us more aware of the importance of face-to-face relationships. …
Know your promise and keep it – the secret to an effective B2B brand strategy
We’ve enjoyed working with Yvonne Henderson, Head of Retail Brand and Communications at Gazprom Energy, for several years now. During that time Gazprom Energy has undergone its own transformation as far as brand is concerned, which makes Yvonne ideally placed to give us her views on what the real secrets are to an effective B2B strategy and how she believes…