What to look out for when selecting a tech PR agency
If you’re in the wonderful world of tech, selecting a PR agency will be one of your big decisions. The right tech PR agency will significantly increase your brand’s reputation, market visibility and, ultimately, success. Here’s what you should be looking for: Industry experience and expertise Look for an agency with a proven track record in tech PR. They should…
What is B2B content marketing?
Business-to-business (B2B) content marketing is a way for one business to reach and connect with other businesses in its target audience. Direct sales are not the focus of content marketing. Instead, it’s all about the creation of relevant and informative content that attracts and engages prospects from other businesses or organisations and converts them into loyal customers. Building trust, establishing…
What is the purpose of B2B market research?
B2B market research serves many crucial purposes for companies working in the business-to-business (B2B) sector. Here we will look at some of its most common objectives. Understanding customer need B2B market research helps businesses to understand the needs, wants, preferences and pain points of other businesses. This knowledge can help with a range of things. These might include the creation…
What sort of content should B2B post on social media?
Social media has transformed from a simple communication platform into a powerful network that connects everyone—from brands and businesses to customers and end-users. For businesses across all industries, it has become an indispensable tool, enabling them to connect with their audience, build brand awareness, support lead generation and sales, and drive meaningful engagement. So, when it comes to B2B social…
Searching high and low…for helpful B2B content
Back in the old days (all of 20 years ago), Google only used to make a few changes each year to the way it managed search, now it releases 1000s of updates a year some of which pass unnoticed, and some which can often have a big impact on SEO. In the summer, Google announced a change to the way…
Is it time to detox your marketing strategy?
Is it time to detox your marketing strategy? January is typically a time to say goodbye to old habits and introduce some new ones. It might be a time to declutter the wardrobes, put a stop to the chocolate addiction, or take up more exercise. And, why not extend those resolutions to your business marketing campaigns too? The start of…
The Integration Imperative: Make your marketing integration pay!
Traditionally, marketing is used to boost sales through brand visibility and PR centres on managing a company’s reputation by fostering bonds. However, the line between marketing and PR is becoming increasingly blurred. Both industries overlap, mainly because PR is tilting towards digitalisation. Just like digital marketing, PR professionals must now use SEO, social media, link building and blogs with the…
Closing the gate after the lead has bolted?
Simple steps for B2B marketers on content gating etiquette Did you know an estimated 80% of B2B marketing content assets are gated – requiring the recipient to ‘pay’ for access by handing over their personal details? I was shocked to see this figure and think it indicates a lack of proper thinking around how organisations can make their content assets…
READ ALL ABOUT IT: new era for local newspapers
When you think about what makes a community, it isn’t just the local post office and annual village fete that brings people together. For decades, the local newspaper has been a valued institution in Britain, giving communities a voice and raising issues confined to small groups of people. But it doesn’t take much to see that the concept of what…
Britbox and chill?
The demand for on demand TV has continued to rise over recent years. Netflix currently has over 139 million subscribers, Amazon Prime has more than 100 million users and the past couple of years has seen the likes of Apple, Disney and Sky launch their own streaming services. Now however, the UK is set to get its own streaming platform,…