The Integration Imperative: Make your marketing integration pay!
Traditionally, marketing is used to boost sales through brand visibility and PR centres on managing a company’s reputation by fostering bonds. However, the line between marketing and PR is becoming increasingly blurred. Both industries overlap, mainly because PR is tilting towards digitalisation. Just like digital marketing, PR professionals must now use SEO, social media, link building and blogs with the…
You don’t need AVE to work out PR’s financial ROI
One thing my 20+ years in PR has taught me is that this industry doesn’t stay still for long. Take PR measurement. My early career saw me creating coverage books for clients and spending lots of time measuring column inches to establish the AVE. I wasn’t alone. But fast forward to today and the industry has woken up to the…
Containing digital creativity
Yesterday I took a few hours out of technology PR and paid a visit The Sharp Project on Oldham Road in Manchester. Sharp Electronics’ old Manchester base is being converted into an exciting “independent hub for the creative and digital industries and entrepreneurs in the Manchester City region” with the support of New East Manchester Ltd and Manchester City Council….