Skout’s 2024 Annual Offsite: Glitz, glamour and mystery
In the world of B2B PR, breaking away from the day-to-day routine can bring fresh perspectives and a change of pace to the work we do here at Skout. So, for our eagerly anticipated annual business offsite last week, Skout traded the office walls for the grand fortress of Peckforton Castle, in the heart of the Cheshire countryside. The grounds…
5 incredible B2B marketing strategies for 2024
Things change quickly in the world of B2B marketing, so it’s vital to be ahead of the curve. 2024 will bring with it new challenges and opportunities, so here are five incredible B2B marketing strategies which can make a significant impact for your business this year. 1. Personalised content marketing Identifying and then producing content for specific target audiences has…
Manchester DevCon: a new staple in the region’s tech events calendar
From Meet Ups to Expos, the tech industry is one that thrives on knowledge and best-practice sharing. Yet all too often tech events fail to hit the mark when it comes to offering tangible value, instead created by corporate machines as something of a vehicle for self-promotion. Manchester’s Amy Newton is on a mission to change that, striving to reinvent…
2022 and beyond! Five trends impacting the HR industry
At Skout, we have a thirst for knowledge and are always looking for opportunities to develop our understanding of the sectors our clients work in. This not only helps us build brilliant B2B stories, but it also means we can support the businesses we work with in a meaningful way, enabling us to be collaborative, supportive, and resourceful (yes, we…
Our take on the 2022 Manchester Digital Conference
London is often considered the epicentre for many of the UK’s varying sectors from entertainment to finance. But, when it comes to the tech sector, the North West stronghold of Manchester is arguably a hotbed for talent, startups and established tech firms. In 2019, £181 million of investment was pumped into the city’s tech sector, establishing Manchester as one of…
We Are Hiring!
Junior account executive We are looking for a bright, confident, enthusiastic self-starter who is keen to start or further their early career in B2B public relations with a keen interest in social media, content development and digital communications. Job summary As a key part of the PR, content and digital team, you can expect to develop your skills in media…
Know your promise and keep it – the secret to an effective B2B brand strategy
We’ve enjoyed working with Yvonne Henderson, Head of Retail Brand and Communications at Gazprom Energy, for several years now. During that time Gazprom Energy has undergone its own transformation as far as brand is concerned, which makes Yvonne ideally placed to give us her views on what the real secrets are to an effective B2B strategy and how she believes…
Raising the profile of a female CEO in a male-dominated industry
“My advice to other women looking to get into tech would be the same advice irrespective of sector; know your worth, work really hard and let your results speak for themselves.” – Jenny Davies, CEO at M247 . To celebrate International Women’s Day, we’re theming our blog this month around fantastic female talent in business. Specifically, we’re going to be sharing…
Skout to host BMC’s first PR workshop
Ever wanted to find out more about PR? Well now you can as Skout is hosting the next Business Marketing Club NW workshop; ‘An introduction to B2B PR and how to make it work for your business’. The event will be held at Ziferblat in Media City UK on 10th May. As one of the founding members of BMC’s latest…
Skout PR jump onboard with the Business Marketing Club North West
As an innovative, growing B2B PR agency, we like to think we’re always at the heart of the most exciting new developments in the industry, and our latest update is certainly one to shout about! The Business Marketing Club is due to make its debut in the North West as a natural progression of its success in London, the South…