Raising the profile of a female CEO in a male-dominated industry
“My advice to other women looking to get into tech would be the same advice irrespective of sector; know your worth, work really hard and let your results speak for themselves.” – Jenny Davies, CEO at M247 . To celebrate International Women’s Day, we’re theming our blog this month around fantastic female talent in business. Specifically, we’re going to be sharing…
National Storytelling Week – No business is too small to make a difference
If you have been keeping up-to-date with our Skout social feeds, you may have realised that we have been sharing our favourite books in-keeping with the theme of National Storytelling Week. And, with World Book Day just around the corner, we’ve decided to carry on the fun by writing a trilogy of blogs all devoted to…you guessed it –…
What to write when the light goes out
This week has witnessed the sad news that two celebs had passed over to the great stage in the sky. First there was ‘Firestarter’ Keith Flint, frontman of The Prodigy, then actor Luke Perry of Beverley Hills 90210 fame. We were sorry to hear of their passing – particularly as both were seminal figures in the lives of young Skouts….
The power of a backstory
Companies often underestimate the stories that they’re sitting on. Often the backstory, or the ‘why’ isn’t considered public information or of interest to those outside of the company. Yet it is these stories – the reason that the company comes into being – that offer the most in terms of insight, interest, advice and angles for the press. There…
Kat’s take on the value of data
According to The Economist the world’s most valuable resource is no longer oil or diamonds, but data. Tech titans Amazon, Apple, Google, Samsung and Facebook have all been listed as the top five most valuable brands of 2018. In fact, the majority of the top 10 happen to be technology companies with Microsoft also making an appearance at number seven….
Introducing Skout’s values
We can’t believe we’ve crossed the halfway point of 2018 already – but what a year it’s been so far for Skout! We’ve made two additions to the team and enjoyed a busy period of clients wins, but the momentum certainly doesn’t seem to be slowing any time soon. We thought this pivotal stage in our growth would be the…
Meet the Skout: Juliet Haley
Meet the Skout: Juliet Why was PR your chosen career? Originally, I entered PR to help a friend in a mutually beneficial way – I was a fresh graduate seeking direction and she was overworked and looking for an apprentice. I fell in love with the creative problem solving and the variety involved in this line of work. No…
Skout puts new spin on Miele’s B2B comms
2018 has got off to a flying start for us here at Skout as we welcome the Professional Division of Miele to our roster of B2B clients. We won the six-figure brief from the white goods manufacturer following a competitive pitch and will be rolling out a series of integrated PR, digital marketing and social media campaigns. Key to Miele’s…
Skout expands with two new recruits
In addition to a host of new client wins this year, we have also expanded the troops and have welcomed Lottie Buckley as account manager and Juliet Haley as account executive to the team. To support our award-winning work in integrated B2B PR and our growing client base, we were on the lookout for two experienced candidates who demonstrated enthusiasm,…