PR and the pandemic: six ways we’ve had to adapt
I think it’s safe to say that every business in the UK, regardless of sector, has had to make changes to the way it operates as a result of the pandemic. It has certainly had an impact on the way that we work at Skout, and while it has undeniably created challenges, it has also brought about some welcome changes…
The rules of PR have been turned upside down: Pitching to journalists in the middle of a pandemic
While it’s business as usual for the Skout team, like every business we have been experiencing a number of changes due to the Coronavirus. The rules of PR have changed. Rather than conducting our meetings and talking to the media from our little office in Macclesfield, we are now working in the safety of our homes (undoubtedly great news for…
Artificial pitch: the art of journalist communications
I recently saw some interesting research from Propel PR who reckon that PR pros send, on average, 111 pitches to journalists each month. Out of those; 50% are opened, 7% get a response and 1.5% result in coverage. That’s pretty low odds. So why do we, collectively as an industry, still continue to email pitches to press if only 1…
My take on getting B2B brands covered in the national media
The national media has long been seen as the holy grail of many a PR programme but often a thorn in the side for B2B PR agencies like us! While logic says that B2B audiences are best reached through highly targeted trade or professional publications, emotion screams “but I want to be in the papers!” And why not? At the…
Head of story pitching, tech PR’s missing link…
We simply don’t teach people practically enough about the need to visualise who you’re selling to and what they care about