Engaging your B2B audience through podcast storytelling
Launching a podcast involves more than just hitting the record button. From selecting the right equipment to securing guest speakers, the early planning stages shape everything. But before considering the logistics, there’s one crucial question you should ask from day one: How will I engage my audience? Without a clear engagement strategy, even the most well-produced podcast may struggle to…
Q&A on podcasts with Amy Woods, CEO and Owner at Content 10x
Podcasts have surged in popularity, boasting a staggering 464.7 million listeners globally in 2023, a number expected to climb to 504.9 million by 2024. This trend shows no signs of slowing down, as new content creators, including influencers, YouTubers, and B2C brands, are embracing podcasts. Even major corporations like Johnson & Johnson and McDonald’s have joined the podcast wave. This…
