Why is tech PR important?
Whatever stage your tech business is at, whether you are pre-revenue, or scaling up, PR has an important role to play in pushing you to the next level. As a staple part of Skout’s heritage, we have seen the tech PR landscape morph and shift over the years. But the core reasons why PR in the field is beneficial for…
What to look out for when selecting a tech PR agency
If you’re in the wonderful world of tech, selecting a PR agency will be one of your big decisions. The right tech PR agency will significantly increase your brand’s reputation, market visibility and, ultimately, success. Here’s what you should be looking for: Industry experience and expertise Look for an agency with a proven track record in tech PR. They should…
The rise of the robots: Three tech tools that have accelerated in B2B since Covid-19
The impact of Covid-19 has been far reaching, and many businesses have had to strengthen their digital infrastructure to continue operating during the pandemic. For example, Sadye Nadella, CEO at Microsoft recently said that businesses have “gone through two years’ worth of digital transformation in two months.” While there is still debate as to whether this is for the better…
How Skout is helping French tech start-ups make an impact in the UK market through B2B communications
At Skout, we’re always more than happy to share our expertise with other companies, which is why we jumped at the chance to participate in the mentoring programme organised by Business France – a scheme which helps French tech start-ups move into the UK market. About Business France and Impact Europe Business France is a French government agency which helps…
Rob’s take on targeting 16 year olds to reach elderly people
This blog came about from a conversation I had with a friend on the way to our sons’ weekend football. It wasn’t meant to be about influencer relations (I’m not that dull) but that’s where it ended up. The scene goes something like this. HER: “You work in marketing, right?” ME: “Correct” HER “At work, we want to communicate to…
Rob’s take on the perfect PR brief
Skimpy or baggy? What’s the perfect brief? Having worked in B2B PR since 1995, I think I can safely say I have probably seen every possible variant of brief – and before you ask I’m talking about the ones you receive as an invitation to pitch, not the ones you wear! These have ranged from highly focused and well written…