Is it time to ditch Twitter? Three alternative social media platforms for your B2B marketing strategy
As one of the world’s richest men, Elon Musk, completed his jaw-dropping $44 billion takeover of Twitter, it seems the platform has been at the forefront of news agendas worldwide for all the wrong reasons. Introducing a subscription-based system for the coveted blue tick verification and a significant layoff of the platform’s employees seems to be just the tip of…
How do you like your Weetabix?
Are you a traditionalist and like a drop of milk and sprinkling of sugar on your Weetabix? Or do you incorporate one of your five a day, and add a few strawberries or blueberries into the mix with yours? Maybe you really go to town and mix it up a little with a splash of Greek yoghurt and a drizzle…
What role should social media play in this election?
Over six million people tuned in to watch Corbyn and Johnson go head to head in the first debate of the upcoming general election. But it wasn’t just what the two political parties were doing on camera that got the public’s attention. The Tories came under fire for renaming one of its Twitter accounts a ‘fact-checking’ site for the duration…
Kat’s take on the value of data
According to The Economist the world’s most valuable resource is no longer oil or diamonds, but data. Tech titans Amazon, Apple, Google, Samsung and Facebook have all been listed as the top five most valuable brands of 2018. In fact, the majority of the top 10 happen to be technology companies with Microsoft also making an appearance at number seven….
Rob’s take on THAT Thailand cave rescue Tweet
We live in an increasingly litigious society, so I am not going to name the individual in question who sent the Tweet I’m referring to. Let’s just say it relates to a publicly aired disagreement over how the boys in Thailand were rescued after flood waters trapped them in an underground cave. My take on this situation is about the…
The power of the #hashtag
Whether you’re a social media expert or a novice chances are you’ve probably heard of the humble hashtag. While this simple symbol is widely recognised, its benefits and how to use it effectively are still a little unclear to some. So why should businesses add a hashtag or two to their next social media post? Hashtags help to boost the…
Dare to share: Boosting your social media presence with Skout
The benefits of setting up a social media account for your business are plenty, however creating a presence on Twitter or LinkedIn can be more time consuming than first thought. Posting regular updates, monitoring audience engagement and followers can quickly turn into a full-time job. Therefore, businesses could benefit from outsourcing their social media activity. According to Brandwatch 81% of…
Why don’t you just switch off your television set and go and do something more twinteresting instead?
Why indeed? The fact remains that most people still get their media kicks from watching TV, not from tweeting. In the broadest of media landscapes, while the balance of power between passive and active engagement is shifting, TV is still the place people feel most influenced and are the most receptive. This was discussed at this week’s Insider Business of…