About this article

Read time:

4 minutes

Category:

Client success, Skout news

We need you!

Are you looking to start or further your early career in B2B PR, content and digital comms? Following a substantial number of account wins, we are looking for a bright, confident, enthusiastic self-starter who is keen to become part of the Skout journey. 

Job summary
As a key part of the PR, content and digital team, you can expect to develop your skills in media handling, client relationships, writing, social media, brand development and marketing communications.


Role overview
While Skout’s clients work across a variety of sectors, many of our clients are at the forefront of innovation and we also have some big brands on our books too. There will be plenty of interesting topics to learn about and get your teeth into.

This job is also an opportunity to learn from some of the best PR practitioners in the region. We will also provide you with a supportive environment – one where you can grow and develop.

Daily activities
We will help and develop you to become a super well-rounded B2B PR professional, at the same time you’ll be rolling up your sleeves and getting involved in supporting our clients and the team in achieving objectives from day one. Activities include: –
• client and media liaison
• monitoring the media for client opportunities
• working as part of an account team to implement PR programmes
• research, writing and pitching press releases to targeted media
• creating content and managing social feeds on behalf of clients
• collating, analysing and evaluating media coverage
• helping to develop and implement creative campaigns that cross PR, content and digital media
• undertaking research for new business proposals
• helping organise Skout’s business and social events

In addition to PR responsibilities, we will expect you to support clients administratively by
• maintaining client files
• ensuring daily processes are followed
• client reporting
• coverage monitoring

Required skills, education and qualifications
• A basic understanding of B2B PR, ideally with some experience although not essential
• Confidence to pick up the phone without fear and remain professional
• A good command of the English language and grammar – a passion for writing would be a big bonus!
• Be confident when sharing ideas and observations with the team, with the media and with clients
• Know their way around digital media – from Twitter to LinkedIn and everything in between
• Be a self-starter – you’re the master of your own destiny
• Understand the basics of what a good story is – and how to craft it
• Be interested in your environment – from the technology you use at home and work to the way you interact with others
• Excellent time management and organisational skills
• Competent in Microsoft Office 365

Benefits
• Competitive salary
• Annual bonus based on individual and company performance
• Training budget per person
• Health benefits – enhanced sick pay, opt in dental insurance
• Generous holiday allowance including day off for your birthday
• Reward platform
• Team social events
• Relaxed dress code, except when visiting clients
• Early finish on a Friday
• The role will start remotely and transition to a home working/Macclesfield office split when Government guidelines allow

About us
With its roots in B2B PR, Skout provides its clients with content strategy and development, as well as other digital communication programmes. While its clients may sit in a variety of industries, one thing connects them all: that they’re focused on building brands in the B2B sector. That’s where Skout comes in.

Skout believes in foraging for stories. Whether those go on to be press releases, articles, blogs, tweets or infographics, Skout starts by finding and identifying stories that are meaningful for its clients and its audiences.


While Skout is small, it’s staffed by experienced account handlers. This means our clients get the knowledge and understanding that comes from being around the block once or twice, it also means that we’re not afraid to push boundaries, since we’ve done that a few times too.

If you read this far and would like to apply, then please send your CV to alex.gladwin@localhost


About this article

Read time:

4 minutes

Category:

Client success, Skout news

Wait, what?! 2024, where did you go? 

Shaking the PR Christmas tree: 12 people who’ve influenced this year’s headlines

Browse more blog posts

Posted on
byRob Skinner
It’s common to hear people say, “Hasn’t this year gone quickly?” But this time, when I reached into the loft, it seemed like the fairy lights were still warm in their box! 2024 has been a busy year for me personally, so it’s perhaps no surprise that it has flown by. Between my wife and me becoming empty nesters, moving to...
Posted on
byRebecca Brown
2024 has certainly been a big year for the news agenda. From a change of government in the UK to the US presidential election race. CrowdStrike causing a mass IT outage due to a faulty update. Climate disasters such as Hurricane Milton and the flooding in Valencia. The return of Celine Dion at the opening ceremony of the Olympics. And...
Posted on
byClaire James
Have you ever been asked to demonstrate the value of your marketing budget to leaders within your business? You’re not alone. According to LinkedIn’s B2B Benchmark report, 76% of B2B marketers feel under pressure to prove return-on-investment in the short term while nearly half cite ROI as the most important metric when reporting to the CEO, CFO and other board...
Posted on
byHonor Williamson
Staying ahead of trends and understanding which stories are resonating with target audiences is integral to great PR. Given the volume of noise in today’s media, making use of tools can help reveal patterns, highlight relevant topics, and guide your content strategy. This is where the market trends report can be a real game-changer. Market trends reports provide insights into...
Posted on
byClaire Lamb
The Guardian announced last week that it will stop posting on X. According to the newspaper, the “benefits of being on X are now outweighed by the negatives.” It went onto say that “this is something we have been considering for a while given the often-disturbing content promoted or found on the platform.”  It’s clear that X has become a...
Posted on
byJack Snell
In today’s fast-paced business environment, every penny counts, especially whilst businesses are under immense pressure to justify every line of their balance sheets. This is where the important of measuring your PR activities comes into play. At Skout, we believe that effective measurement is the key to demonstrating a tangible return on investment in your PR efforts. We recently launched...
Posted on
byRebecca Brown
There are many brands out there that are typically associated with their consumer products, but their heritage actually lies within the B2B market. In most scenarios, the consumer side of the business has grown so big, that it can easily be forgotten that they also sell to a business audience too! GPS specialist and smart watch developer, Garmin, is a...
Posted on
byJack Snell
It’s evident that AI is becoming increasingly beneficial in the daily responsibilities of marketing and PR professionals. Whether it’s streamlining processes or eliminating mundane tasks, there seems to be an AI software tool for everything. But with advancements in AI seemingly happening every day when we log on to work, sometimes it can be hard to keep up, or even...
Posted on
byJack Snell
With summer in full swing, we thought this was the perfect opportunity to have a little fun! Take our quiz and test your knowledge – a perfect excuse to take a well-earned break (we know you marketers are very busy 😉). All answers are at the bottom (no cheating!) And please do let us know your score. PR & marketing...
Posted on
byClaire James
I recently attended a leadership training course where we were asked to define our leadership style and our core values. We were guided through this exercise during the course but it got me thinking about my core values – the things that, when challenged, can prompt a physical reaction and an emotional response. It didn’t take me long to work...

Get in touch

Skout
11 Market Place
Macclesfield
Cheshire
SK10 1EB
Send us a message
Name(Required)

Send us a message