B2B marketing strategy development

Communications strategy

Overview

If you are embarking upon a B2B PR programme, or new communications campaigns, knowing where to start can often be the biggest challenge. Here at Skout, we can bring our expertise to bear in helping you create the right communications strategy, so that your programmes resonate with your target audiences and bring relevant results to your business.

Challenge

We believe that truly effective B2B communications must be underpinned by strategy. This begins by gaining an in-depth understanding of your business, and its objectives, and translating these into the communications goals, targets, channels, and measurement outcomes that then underpin everything you do. Not only does strategy help you determine what comms are best suited to your needs, it also keeps you focused on ensuring that your budget is wisely spent.

Approach

Our B2B communications strategy service includes:

Understanding the business’ strengths, weaknesses, opportunities, and threats.

Consulting with you on your business and marketing objectives.

Developing communication goals around each of these objectives.

Research into appropriate media, marketing channels, influencers, etc.

Researching other spheres of influence, information sources and priority topics.

Thinking through the types of content, campaign themes and messages that should sit at the heart of your B2B communications.

Creating an comms strategy document for you to sign-off on, and which will serve as a vital tool for guiding and measuring the effectiveness of your programmes.

Outcome

Tap into our experience and expertise in B2B PR and comms, for a strategy that will keep you focused on the business’ goals and deliver a positive return on investment.