Skout news, opinion & commentary

In the pantheon of great British rivalries, few could have predicted that two chocolate sponge caterpillars would join the ranks of Oasis vs Blur, tea vs coffee, or the eternal debate over cream-first scones.Yet here we are. Colin the Caterpillar from M&S and Cuthbert the Caterpillar from Aldi managed to divide the nation, dominate social […]

Updated: October 2026 Renowned film director (and personal favourite of mine), Martin Scorsese once claimed that streaming services were devaluing cinema by reducing films to little more than content. In particular, he questioned recommendation algorithms, asking: “If further viewing is suggested by algorithms based on what you’ve already seen, and the suggestions are based only […]

I was recently getting stuck into my new book The Age of Surveillance Capitalism by Shoshana Zuboff (some light lockdown reading, I know) when I noticed something interesting. The word ‘data’ was consistently written as a plural – the data are as opposed to the data is – something that I had never seen before. […]

Interview with Sue Westhead Among her many talents, Sue Westhead is a serial Skout client. We’ve been her PR agency in three separate roles over the past 10 years. One of the reasons we love working with Sue is that, like us, she’s a great integrated thinker when it comes to PR and marketing. That’s […]

With the value of the influencer market projected to reach $110.4 billion by 2033, there is no denying that this marketing strategy can add incredible value to a campaign. Influencer marketing is often associated with consumer brands. We see it regularly on our personal newsfeeds in the form of social media posts and product endorsements. […]

Business jargon has been irritating people for decades. Every year there seems to be a new collection of phrases that find their way into presentations, websites and LinkedIn posts before slowly becoming meaningless through overuse. We all know the type. “We’re leveraging synergies.” “We’re disrupting the market.” “We provide innovative solutions.” “We’re on a transformational […]

She’s been in the spotlight for years, but recently Meghan, Duchess of Sussex became the one setting the media agenda. The actress-turned-Royal-Family-member guest edited Vogue’s September issue, and it didn’t take long for the magazine to fly off the shelves. Not only that, some people are selling it for up to five times the price […]

Meet our new office manager, Alex   What was your dream job when you were younger? I only ever wanted to work in an office environment.  As a kid my make believe play was setting up a variety of offices. I always wanted my own desk and a stationery cupboard!   How did you end up […]

If you’ve been on social media, watched anything on Netflix or saw the Brit Awards you may have heard of the Fyre Festival. This hotly anticipated music festival promised celebrities, personal chefs and amazing accommodation all on an idyllic island in the Bahamas. While the tickets cost up to an eye watering £75,000 the event […]