Skout news, opinion & commentary

Why HR rebrands need careful planning We know that a major brand change in a close-knit market is a big decision. You’ve worked hard to build a strong reputation with a focused audience. While there are often good reasons to rebrand, such as a merger, changing customer needs or a new business model, the process […]

Embarking on a relationship with a new HR PR agency, some might say, is a bit like a marriage. It can only work if both sides are willing to put the effort in. From the moment an organisation puts out a tender for PR support, the hard work begins. There’s the brief to create, researching […]

Companies often underestimate the stories that they’re sitting on. Often the backstory, or the ‘why’ isn’t considered public information or of interest to those outside of the company. Yet it is these stories – the reason that the company comes into being – that can offer the most in terms of insight, interest, advice and […]

A quick look through a few news sites tells me that generation X is to blame for a shortage in HGV drivers, millennials don’t want more than two children, and generation Z is most likely to queue jump. It seems that every day the media tells us what different generations want, expect and spend their […]

As the saying goes, ‘a picture speaks a thousand words’, and this has never been so true as images and video are used as a primary form of communication. From Snapchat to Instagram, millennials have developed a ‘show rather than tell’ attitude to communication. And as a B2B PR agency, we recommend the visual approach […]

Another week, another awards nomination for us here at Skout! We’re delighted to announce that we have been shortlisted for three PRCA DARE Awards and two Prolific North Awards. This follows our recent hat trick of shortlists for the PR Moment Awards earlier this year. For both the PRCA DARE and Prolific North Awards we’ve […]

Why was PR your chosen career? I’ve always had a passion for reading, writing and the media and PR allows me to immerse myself in all three. I love the small agency environment and being able to work across a variety of different clients. No two days are the same and I’m constantly learning about […]

Ever wanted to find out more about PR? Well now you can as Skout is hosting the next Business Marketing Club NW workshop; ‘An introduction to B2B PR and how to make it work for your business’. The event will be held at Ziferblat in Media City UK on 10th May. As one of the […]

In addition to a host of new client wins this year, we have also expanded the troops and have welcomed Lottie Buckley as account manager and Juliet Haley as account executive to the team. To support our award-winning work in integrated B2B PR and our growing client base, we were on the lookout for two […]