Blog

Why was PR your chosen career? I’ve always had a passion for reading, writing and the media and PR allows me to immerse myself in all three. I love the small agency environment and being able to work across a variety of different clients. No two days are the same and I’m constantly learning about […]

Ever wanted to find out more about PR? Well now you can as Skout is hosting the next Business Marketing Club NW workshop; ‘An introduction to B2B PR and how to make it work for your business’. The event will be held at Ziferblat in Media City UK on 10th May. As one of the […]

In addition to a host of new client wins this year, we have also expanded the troops and have welcomed Lottie Buckley as account manager and Juliet Haley as account executive to the team. To support our award-winning work in integrated B2B PR and our growing client base, we were on the lookout for two […]

As an innovative, growing PR agency, we like to think we’re always at the heart of the most exciting new developments in the industry, and our latest update is certainly one to shout about! The Business Marketing Club is due to make its debut in the North West as a natural progression of its success […]

For any business investing in PR, it’s important to make sure you reach out to all your target audiences irrespective of where they’re based. So, if you’re an international business, that’s likely to mean you need to invest in PR overseas too. Opportunities with the press, content and digital marketing in other territories are there […]

One thing my 20+ years in PR has taught me is that this industry doesn’t stay still for long. Take PR measurement. My early career saw me creating coverage books for clients and spending lots of time measuring column inches to establish the AVE. I wasn’t alone. But fast forward to today and the industry […]

It’s that time of year again when thought leaders from a host of sectors share their thoughts on their predictions for what lies ahead in their industries in 2018. From sport through to tech there are plenty of predictions for what’s to come this year in all sectors; and, the  PR and marketing industry is […]

At Skout PR we get a buzz from turning clients’ B2B products and services – oft unseen organisational ‘workhorses’ – into mainstream PR stories. Whatever the client’s leading widget, bespoke service or tailored solution is, scratch beneath the surface and there’s (usually) a consumer benefiting from it one way or another. While the bread and […]

Hooray! The working world is waking up again. Soon cool Cornish camping and sweltering Spanish sand will be a distant memory. Now the rush is on to cram as much marketing activity as possible into the next three months before the distraction of Christmas festivities kicks in. We need to work fast to make noise […]