Blog

Alex gives his take on the media’s response to Theresa May’s dancing.   If there’s anything we can assume about Theresa May’s future based on the past couple of weeks, it’s that she’ll never be a Strictly Come Dancing champion. Those awkward jives that she showed when dancing with children in her trips to South […]

As far as our Skout values go, nothing shapes our natural storytelling approach more than our ‘resourceful and inquisitive’ ethos. Exploring every layer to our clients and leaving no stone in the business unturned is a priority to us, and it’s how we create a flow of ideas for PR and marketing materials. But any […]

Skimpy or baggy? What’s the perfect brief? Having worked in B2B PR since 1995, I think I can safely say I have probably seen every possible variant of brief – and before you ask I’m talking about the ones you receive as an invitation to pitch, not the ones you wear! These have ranged from […]

I can’t have been alone in thinking that once GDPR deadline came around my inbox would be significantly less cluttered. The volume of opt-in emails I received (and ignored) led me to believe I’d see a drop-off after 25th May, yet a couple of months on, the state of my inbox is almost as appalling […]

Updated: October 2026 According to The Economist the world’s most valuable resource is no longer oil or diamonds, but data. Tech titans Amazon, Apple, Google and Meta have all been listed as the most valuable brands of 2018. In fact, the majority of the top 10 happen to be technology companies with Microsoft and Samsung […]

A quick look through a few news sites tells me that generation X is to blame for a shortage in HGV drivers, millennials don’t want more than two children, and generation Z is most likely to queue jump. It seems that every day the media tells us what different generations want, expect and spend their […]

We can’t believe we’ve crossed the halfway point of 2018 already – but what a year it’s been so far for Skout! We’ve made two additions to the team and enjoyed a busy period of clients wins, but the momentum certainly doesn’t seem to be slowing any time soon. We thought this pivotal stage in […]

As the saying goes, ‘a picture speaks a thousand words’, and this has never been so true as images and video are used as a primary form of communication. From Snapchat to Instagram, millennials have developed a ‘show rather than tell’ attitude to communication. And as a B2B PR agency, we recommend the visual approach […]

Another week, another awards nomination for us here at Skout! We’re delighted to announce that we have been shortlisted for three PRCA DARE Awards and two Prolific North Awards. This follows our recent hat trick of shortlists for the PR Moment Awards earlier this year. For both the PRCA DARE and Prolific North Awards we’ve […]