Blog

As I write this blog sat at my desk in Skout HQ, I’m wearing a purple roll-neck jumper, jeans and a nice comfy pair of trainers. Let’s imagine what this would have looked like 30 years ago; not only would my desk be without a PC, but my office attire wouldn’t be anything less formal […]

If you’ve been on social media, watched anything on Netflix or saw the Brit Awards you may have heard of the Fyre Festival. This hotly anticipated music festival promised celebrities, personal chefs and amazing accommodation all on an idyllic island in the Bahamas. While the tickets cost up to an eye watering £75,000 the event […]

If someone had told you a month ago that a new sausage roll would soon trigger a social media uproar, you probably wouldn’t have believed them. When Greggs announced its new vegan sausage roll, many showed their disapproval, and the social media team behind the bakery chain wasn’t shy to respond. When one Twitter follower […]

Back in 2019, Lake Superior State University included “thought leader” on its annual list of words and phrases it thought should be banished due to overuse. At the time, it was easy to understand why. Every executive seemed to be a thought leader, every opinion post was labelled thought leadership, and the phrase had become […]

Alex gives his take on recent attempts to save the high street. A new report has been published that shows just how hard the government is fighting to save the British high street. The High Street Report includes recommendations from a panel of high street experts which will hopefully end the days of vacant shops […]

We’re starting to feel festive here at Skout HQ! The decorations are up, we’ve got Mince Pies and our lunch breaks are currently taken up on the hunt for Macclesfield’s finest Christmas sandwich. It’s also been a year of learning. Every client, campaign and sector has given us the opportunity to deepen our understanding of […]

When I first started in PR, media relations sat at the heart of almost every campaign. Today, we're navigating AI-generated search results, content that adapts to evolving social media algorithms, podcasts, short-form video and an ever-expanding range of communications channels. The tools may have changed, but one thing hasn't: PR is still an industry that [...]

Going face to face (or phone to phone) with a journalist can understandably seem a little daunting, especially if it’s your first time. Putting yourself out there and making yourself available for comment is a powerful way to promote your business, and once you’ve done one interview, it’s likely that more requests will follow, helping […]

Why HR rebrands need careful planning Through our experience in HR rebrand PR, we know that a major brand change in a close-knit market is a big decision. You’ve worked hard to build a strong reputation with a focused audience. While there are often good reasons to rebrand, such as a merger, changing customer needs […]