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For many organisations operating during these turbulent times, the focus of the management team goes straight to the bottom line. What costs can be cut? How deeply can we go? And how will that bolster the cash flow as we ride out the Covid-19 storm or any storm come to that? But history tells us […]

With the value of the influencer market projected to reach $110.4 billion by 2033, there is no denying that this marketing strategy can add incredible value to a campaign. Influencer marketing is often associated with consumer brands. We see it regularly on our personal newsfeeds in the form of social media posts and product endorsements. […]

“My advice to other women looking to get into tech would be the same advice irrespective of sector; know your worth, work really hard and let your results speak for themselves.” – Jenny Davies, CEO at M247 . To celebrate International Women’s Day, we’re theming our blog this month around fantastic female talent in business. Specifically, […]

“A little nonsense now and then, is relished by the wisest men.”Do you know who spoke this famous (and pretty accurate) quote? It’s by none other than Willy Wonka, taken from Roald Dahl’s Charlie and the Great Glass Elevator. With World Book Day just around the corner, many children are soon to ditch their school […]

Is it time to detox your marketing strategy? January is typically a time to say goodbye to old habits and introduce some new ones. It might be a time to declutter the wardrobes, put a stop to the chocolate addiction, or take up more exercise. And, why not extend those resolutions to your business marketing […]

Business jargon has been irritating people for decades. Every year there seems to be a new collection of phrases that find their way into presentations, websites and LinkedIn posts before slowly becoming meaningless through overuse. We all know the type. “We’re leveraging synergies.” “We’re disrupting the market.” “We provide innovative solutions.” “We’re on a transformational […]

When I first started out in the world of PR some 25 years ago, I worked for a consumer PR agency. It was common place to be pitching stories to all forms of media including TV and radio outlets. As I moved away from consumer-focused campaigns into agencies specialising in more B2B clients, the client […]

There is a clear disparity between B2B vs B2C christmas campaigns, so what can B2B organisations learn? At Skout, as you may have seen on our social feeds, we’ve already got our Christmas campaign in full swing! And no doubt, many other B2B companies will have also set the cogs in motion to capitalise on […]

1. Why was PR your chosen career?I’ve always been a good talker, right from the day I learnt to speak (just ask my mum). Communications has always seemed a natural path for me to follow and after doing a degree in Communication Studies, I decided that PR allowed me the greatest opportunity to indulge my […]