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“A little nonsense now and then, is relished by the wisest men.”Do you know who spoke this famous (and pretty accurate) quote? It’s by none other than Willy Wonka, taken from Roald Dahl’s Charlie and the Great Glass Elevator. With World Book Day just around the corner, many children are soon to ditch their school […]

Is it time to detox your marketing strategy? January is typically a time to say goodbye to old habits and introduce some new ones. It might be a time to declutter the wardrobes, put a stop to the chocolate addiction, or take up more exercise. And, why not extend those resolutions to your business marketing […]

Let’s jilt the jargon for 2026! Business jargon has been irritating people for decades. Every year there seems to be a new collection of phrases that find their way into presentations, websites and LinkedIn posts before slowly becoming meaningless through overuse. We all know the type. “We’re leveraging synergies.” “We’re disrupting the market.” “We provide […]

When I first started out in the world of PR some 25 years ago, I worked for a consumer PR agency. It was common place to be pitching stories to all forms of media including TV and radio outlets. As I moved away from consumer-focused campaigns into agencies specialising in more B2B clients, the client […]

There is a clear disparity between B2B vs B2C christmas campaigns, so what can B2B organisations learn? At Skout, as you may have seen on our social feeds, we’ve already got our Christmas campaign in full swing! And no doubt, many other B2B companies will have also set the cogs in motion to capitalise on […]

1. Why was PR your chosen career?I’ve always been a good talker, right from the day I learnt to speak (just ask my mum). Communications has always seemed a natural path for me to follow and after doing a degree in Communication Studies, I decided that PR allowed me the greatest opportunity to indulge my […]

It’s been an eventful few weeks for the BBC. You must have heard about it. Breakfast presenter Naga Munchetty was ruled to have gone against the BBC’s guidelines when she criticised President Trump’s comments about four politicians of colour. Amid the controversy and debates that it has caused also lies a lesson for the media. […]

I recently saw some interesting research from Propel PR who reckon that PR pros send, on average, 111 pitches to journalists each month. Out of those; 50% are opened, 7% get a response and 1.5% result in coverage. That’s pretty low odds. So why do we, collectively as an industry, still continue to email pitches […]

1. Why was PR your chosen career? I was first introduced to PR when studying a BTECH in Creative Digital Media at college. This sparked my interest because it enabled me to infuse my writing skills with a big dash of creativity. After choosing this subject for my undergrad degree too, I knew that this […]