Blog

As artificial intelligence continues to reshape the marketing landscape, one thing remains unchanged: people buy from people. While automation, analytics and AI-powered tools are helping marketers work smarter, they are also shining a spotlight on the value of authenticity, empathy and meaningful human connection. As B2B experts in the art of natural storytelling and communications, […]

For years, workplace attire was seen as a reflection of professionalism. From power suits in the 1980s to business casual in the 2000s, what we wore to work carried an unspoken message about credibility, competence and culture. Then came remote working. What started as a temporary adjustment quickly became a permanent reality for many organisations. […]

Women have continuously dominated PR. According to a survey by the PR communications census 2018, women make up 66% of the PR workforce. This fabulous feminisation of PR has often been celebrated in fictional characters such as Sex and the City’s Samantha Jones and Absolutely Fabulous’ Edina Monsoon. Yet, as many try to hazard a […]

If there’s one thing you don’t want as a result of an expensive advertising campaign at the largest footballing event of the year, it’s the most talented and most renowned player at the tournament moving your product off-screen, and urging viewers to drink water instead…   This is exactly what happened to Coca-Cola.Cristiano Ronaldo sat down […]

Traditionally, B2B marketing and TV advertising are two phrases scarcely seen together, but the recent approach ServiceNow has taken to promote its digital workflow platform has made us question whether B2B mass media evolution is on the horizon.   The adverts in question are a breath of fresh air, using Willy Wonka and the Chocolate Factory to add a nostalgic touch, whilst conveying […]

Sam Bailey works at Miele as regional sales director for Northern Europe. This role is his latest in a substantial career involving both B2B and B2C sales and marketing, both in-house and agency. You could say Sam has seen the world of B2B from all sides. So, we were keen to interview him to discuss ways in which sales and marketing can be better integrated and what can be achieved as a result.   Thanks for talking […]

In the pantheon of great British rivalries, few could have predicted that two chocolate sponge caterpillars would join the ranks of Oasis vs Blur, tea vs coffee, or the eternal debate over cream-first scones.Yet here we are. Colin the Caterpillar from M&S and Cuthbert the Caterpillar from Aldi managed to divide the nation, dominate social […]

Prudential began to sell affordable insurance to the working classes in 1854. These so called ‘penny policies’ were sold by a ‘sizeable army of good men’, who stood out due to their precise understanding about doing business. By 1900, 10,000 Prudential agents had has sold insurance to one third of the population. The ‘Man from […]

We’ve all heard about this PR disaster by now: the proposed plan to establish a new mid-week footballing competition governed by twelve founding clubs, including, amongst others, giants such as Real Madrid, Barcelona, Manchester United, and Manchester City. Also sneaking in on the plans were clubs like Arsenal, Tottenham and AC Milan who, despite each […]