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If there’s one thing you don’t want as a result of an expensive advertising campaign at the largest footballing event of the year, it’s the most talented and most renowned player at the tournament moving your product off-screen, and urging viewers to drink water instead…   This is exactly what happened to Coca-Cola.Cristiano Ronaldo sat down […]

Traditionally, B2B marketing and TV advertising are two phrases scarcely seen together, but the recent approach ServiceNow has taken to promote its digital workflow platform has made some of us question whether B2B mass media evolution is on the horizon.   The adverts in question are a breath of fresh air, using Willy Wonka and the Chocolate Factory to add a nostalgic touch whilst […]

Sam Bailey works at Miele as regional sales director for Northern Europe. This role is his latest in a substantial career involving both B2B and B2C sales and marketing, both in-house and agency. You could say Sam has seen the world of B2B from all sides. So, we were keen to interview him to discuss ways in which sales and marketing can be better integrated and what can be achieved as a result.   Thanks for talking […]

Colin vs Cuthbert. M&S vs Aldi. Two caterpillars of chocolate sponge have seemed to divide the nation in recent months. But is there a winner, or are they simultaneously victorious off the back of this social media stunt? Aldi seem to have a very good track record of two things: finding creative ways to ‘borrow’ branding, and being […]

Prudential began to sell affordable insurance to the working classes in 1854. These so called ‘penny policies’ were sold by a ‘sizeable army of good men’, who stood out due to their precise understanding about doing business. By 1900, 10,000 Prudential agents had has sold insurance to one third of the population. The ‘Man from […]

We’ve all heard about this PR disaster by now: the proposed plan to establish a new mid-week footballing competition governed by twelve founding clubs, including, amongst others, giants such as Real Madrid, Barcelona, Manchester United, and Manchester City. Also sneaking in on the plans were clubs like Arsenal, Tottenham and AC Milan who, despite each […]

‘Think left and think right and think low and think high. Oh, the thinks you can think up if only you try’ Dr Seuss. Let’s face it, even the most creative minds can hit a wall from time to time. Whether you’re juggling competing priorities, working through a busy schedule, or simply feeling stuck in […]

Jane Hales went from forecasting the weather at the Met Office to forecasting countless predictions in the B2B and B2C marketing sectors. As a HR PR agency, we often utilise research to inform or support client campaigns meaning Jane is a great partner to have on board. We asked her where it all began and […]

Renowned film director (and personal favourite of mine), Martin Scorsese, recently claimed that streaming services are ‘devaluing’ cinema by reducing films to ‘content’. Scorsese commented that “If further viewing is ‘suggested’ by algorithms based on what you’ve already seen, and the suggestions are based only on subject matter or genre, then what does that do to the art of cinema?” Are […]